The opening of the "Eslite Cup" Coffee pull Competition Coffee Men gather in Dayue City

Pre-competition lecture

Jiaodong online March 12 (Reporter Yin Weihua intern Ma Siqi) on the morning of March 11, the sun was shining and bursts of mellow fragrance wafted in the spring breeze. The "Eslite Cup" National Challenge Competition in Shandong Province officially kicked off at the good Food Bureau on the 7th floor of Dayue City, Yantai. The event attracted 32 of the industry's top baristas to compete on the stage, offering a top flower-pulling competition full of expression and appreciation for the citizens of Hong Kong.

The Coffee draw Competition was held at the good Food Bureau on the seventh floor of Dayue City. Baristas with stunts created creative masterpieces with their superb craftsmanship, bringing a wonderful feast of vision and taste to the audience.

Contestants make coffee seriously

Flower drawing has gradually become the first choice for coffee consumption.

Since 2015, Yantai boutique cafes have exploded. Wang Zhening, founder of Tamper Coffee, said that more than 30 cafes bought equipment from him in 2016 alone, and now the company supplies 82 cafes. "in the current situation of a large number of such cafes, the taste of coffee is more important, but Laohua is more important, because now many people like to take photos and post Weibo and moments before drinking coffee. The beauty of Lahua has become an important reason for consumers to choose coffee shops."

Coffee with delicious food has become a popular trend

Coffee contest China judges and professional barista au Yongxiang said: "from the current market, coffee seems to be more inseparable from food, but in the end the focus should be on food or coffee?" I believe that following the trend, there will be the fourth wave of coffee culture, that is, pairing fine coffee with exquisite cuisine. "

Coffee with snacks is now a choice for many people to spend in coffee shops. Today, "you can't say you've had a meal without taking a picture before a meal." for consumers, compared with the taste of coffee and the taste of food, the style of the flower and the delicacy of the food may become more important. Want to cater to the consumer psychology of consumers, not only can not give up coffee should pay attention to the taste, but also closely follow the footsteps of consumers, make corresponding adjustments.

Businesses should put consumer preferences in the first place.

When it comes to coffee, you will first think of Starbucks. When it comes to Starbucks, Wang Zhening believes that what Starbucks does best is its own management system and the introduction of coffee like drinks such as Frappuccino based on the preferences of Chinese consumers. well adapted to China's coffee market. To this, au Yongxiang said: "now many boutique coffee shops are caught in a misunderstanding. it does not mean that when you make boutique coffee, you have to think only about how to improve the taste of your coffee, but to enrich your menu, approach consumers, and seize consumers." If you only pay attention to the quality of hand-brewed coffee, it will deter many consumers.

The judges discussed the contestants' works.

In order to cooperate with and support this coffee flower competition, in these two days, the Dayue City good Food Bureau launched exclusive activities for members: a thousand cups of high-quality hand coffee is free to drink, that is, Tamber coffee is free to drink; coffee and drinks are free for 10 yuan; Tamber coffee earbag set is given as soon as the full consumption is full. It is reported that this competition is hosted by Yantai Dayue City and Eslite International, co-hosted by Tamber Coffee and Yishan Yunjian, and has received strong support from many big names in the coffee industry. This coffee pull competition not only provides a stage for domestic baristas to compete and communicate, but also leads the coffee trend and spreads coffee culture. it also provides a good opportunity for Hong Kong citizens to learn more about coffee knowledge and cultivate their interest in coffee.

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