Jinshitang stationed in Xiutai Square to expand the operation of coffee bookstore

Jinshi Hall entered Xiutai Square in Taichung and tried to bring books into the coffee shop reading service for the first time. Photo / courtesy of Jinshitang

Jinshitang Bookstore actively entered the chain shopping malls and planted flags. Last year, it entered the all Associated Press exhibition store and opened 40 or 50 ping small stores such as Tucheng and Neihu. This year, it plans to open 5 more stores. On the other hand, Jinshitang also joined hands with Xiutai Square to open more than 300 ping flagship stores in front of the station of Xiutai Square in Taichung last week, next to the coffee shop and for the first time to try out a service that can bring books into the coffee shop. In the future, it is also planned to display stores in Xinbei and Taichung strongholds of Xiutai Square.

Wang Hsin-chih, Associate Manager of the Jinshitang Operation and Planning Office, says that Jinshitang currently has more than 40 stores in Taiwan. In addition to the independent 1-200 ping medium-sized stores, it also expands its tentacles to various places to promote reading by moving into shopping malls to develop large and small stores.

Among them, the cooperation between Jinshitang and the all-Associated Press is to guide each other. At present, the number of customers in more than 800 stores and individual stores exceeds 1,000 in a single day, and the number of customers in a single-store in a single day is also about 800, which is expected to bring new customers to both sides and add points to the brand image.

Jinshi Hall stationed in Xiutai Square exhibition store, it is necessary to create a new stronghold of reading culture, especially the combination of reading with coffee is the future direction of operation.

At present, there are 10 coffee bookstores under the Golden Stone Hall, of which 4 are self-run Madeleine Bookstore Coffee, and the rest have set up coffee areas. recently, they have launched activities of buying books and giving coffee away. On average, the performance of the coffee bookstore is 30% higher than that of ordinary bookstores.

Wang Xinci said that physical bookstores need to create customer value so that readers will not get caught up in online price comparisons. Coffee bookstores are a life style business model that satisfies consumers' desire to buy books and read books directly and enjoy the reading atmosphere.

Taichung, which can be called the largest store in Jinshitang, has more than 70,000 books. With the life proposal as the main axis, it plans five major theme characteristic halls: tourism and leisure hall, healthy living hall, business humanities hall, language learning hall, children's hall, combining Xiutai Plaza Cinema and the surrounding counters of various life styles, including parent-child restaurants, bakeries, coffee shops, jigsaw puzzles, etc., to provide a compound experience. Close to the coffee shop and can bring books to read, but also provide a full range of reading experience.

The writers' study is another bright spot in the Jinshitang Taichung store. At the opening of the opening, heavyweight writers Jimmy, Liu Kexiang and the best-selling diva of light novels are invited to present more details about the creation of writers on their own platform. it includes writers' private reading, reading and recommended reading lists, and guestbooks are also prepared at the scene, asking readers to write down what they want to say to writers.

(industrial and Commercial Times)