Nestl é locates China as the largest coffee market and continues to develop coffee business.
Nestle Group, which is known to Chinese consumers for instant coffee, will continue to exert its strength in the coffee business as competition in the coffee market becomes more intense. Yesterday, Nestle Group's first investment in the construction of modern Nestle coffee center project was completed in Yunnan, Nestle said, The coffee center is to train local farmers to better grow coffee, To improve the quality of local coffee, And this will also reserve more coffee raw materials supply for Nestle, In the future China will become Nestle coffee largest consumer country.
According to public information, from 2009 to 2014, China's coffee market sales grew rapidly, rising from 5.545 billion yuan in 2009 to 10.343 billion yuan in 2013, with a five-year compound annual growth rate of 16.2%. Coffee is one of the fastest growing categories in China's non-alcoholic beverage market. Other statistics show that in 2012, China's coffee consumption market was only 70 billion yuan, and this figure is expected to double by 2017, exceeding 150 billion yuan.
In the context of this industry development, coffee has become a place for many food companies to compete. It is reported that in 2014, Coca-Cola Group introduced ready-to-drink coffee brands in the Chinese market, and unified Yaha coffee also changed its new clothes to attract consumers. In addition, Starbucks has also reached a cooperation with Master Kong to try to make a breakthrough in ready-to-drink coffee. The actions of these enterprises are stimulating the development of the industry and bringing competitive pressure to Nestle.
When referring to Nestle's performance in the Chinese coffee market, Nestle CEO Paul Bocquet said yesterday that there is no doubt that China will become the largest market for Nestle's coffee business in the future. In addition to traditional instant coffee and ready-to-drink coffee, Nestle has also introduced capsule coffee in recent years to increase selling points through technological innovation and changes in drinking methods. This time, Nestle's construction of a coffee center in Yunnan is also one of the company's performance in China's overweight coffee business.
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