Philadelphia Coffee Machine JD.com crowdfunding warm heart online only for a good cup of coffee
JD.com crowdfunding, an unplugged, easy-to-clean, three-minute extract freshly ground coffee mini coffee machine, was launched on March 20 for office life and aims to create a private mini coffee space on the desk. Philadelphia coffee machine, now grinding wonderful, starting from breaking the rules. JD.com crowdfunding of Philadelphia Coffee Machine has been online for only one day, and the amount of crowdfunding is over 10,000.
Drinking coffee has gradually become a trend, especially for white-collar workers in first-and second-tier city offices, coffee has become a daily necessity. According to the survey, China's coffee market in 2015 is 70 billion yuan, and it is predicted that the coffee market will be 1 trillion yuan in 2025, with great potential. According to the person in charge of Philadelphia Coffee, in the coffee market in a seemingly high demand environment, most people do not understand coffee, drinking coffee is more like a habit, habitually to choose some foreign brands of coffee. We should make China's own coffee brand and completely subvert the "Starbucks" coffee model. Make good coffee popular, coffee should not be a luxury.
When drinking coffee at Starbucks in 2013, the founder of Philadelphia Coffee began to think about how to drink a cup of pure coffee in the office, at home, in any restaurant, and the price was controlled within 5 yuan. Consult coffee-related books and study various utensils. Learn to extract coffee in the past life! Just to present a cup of pure freshly ground coffee. The Ailo Coffee team wants to spend more time getting one thing done than rushing to sell the product! And hope to build a Chinese coffee brand through efforts!
The Philadelphia Coffee Machine is mainly aimed at office and home coffee lovers. Life in a big city, stress and urgency make people anxious, so Philadelphia Coffee allows you to at least guarantee a good cup of coffee. It is understood that there are three main reasons why this mini coffee machine has become the new favorite of office white-collar workers as soon as it enters the market:
First, cost-effective, crowdfunding price of 99 yuan, but also equipped with a box of coffee powder, this stall visual is a loss-making brand publicity behavior of the public.
Second, the operation is easy to learn, only four steps, rookies can also become a great god. For coffee rookies who drink coffee but do not understand coffee, the simple mode of operation of Aile Di has completely captured such a group of consumers.
Third, the Philharmonic drop is small and beautiful, creating a mini coffee space on the table to get rid of the big, heavy and ugly shackles of the traditional coffee machine. Besides being used in the office, it can also be put in the bedroom as an indispensable enjoyment of weekend leisure. It is suitable for the life style of modern white-collar workers.
At present, the project is in JD.com 's hot crowdfunding. The listing price is 218 yuan and the crowdfunding price is only 99 yuan. You can get a coffee machine and a box of coffee powder. The value-for-money Philadelphia experience set is available in JD.com crowdfunding.
Triangle technology generation operation, live up to every good project! With a keen point of view to protect the dreams of tens of millions of enterprises, for enterprises to provide a full range of professional crowdfunding services!
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