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Japanese coffee shop assistants are all "supernatural"

Published: 2026-02-23 Author: World Gafei

Last Updated: 2026/02/23, Many coffee shops feature young saleswomen or maids to attract customers. However, there is a coffee shop in Japan, the main thing is that the female clerk does not wear makeup, because it wants to present the most natural appearance. "GAME OVER" website pointed out that this cafe called Naturalia Cafe Bar has opened its first store in Hokkaido in 2015 and has recently successfully raised funds to prepare for it.

Many cafes focus on young saleswomen or maids to attract customers. But there is a coffee shop in Japan, which focuses on female shop assistants who do not wear makeup because they want to show the "most natural" appearance.

The Naturalia Cafe Bar coffee shop, which opened its first shop in Hokkaido in 2015, recently raised money to open another one in Shibuya, and will open on April 3, according to the GAME OVER website.

But the female employees who work here have several requirements: first of all, they can't have nightclub experience, they can't smoke, they can't dye their hair in strange colors, they can't do crystal nails, they can't wear makeup, and they can keep it as natural as possible.