With a new brand, TNI wants to reach $1 billion in sales

Shenzhen, March 29, 2017 / PRNewswire-FirstCall / PRNewswire-FirstCall-Asianet /-- at the 96th National Sugar and Wine Fair held on March 23-25, TNI Corporation from Vietnam not only took part in the exhibition with its G7 coffee, but also brought a new high-end brand, Tim Ai Zun Shang Coffee.

At the 96th National Sugar and Wine Fair held on March 23-25, TNI Corporation from Vietnam not only took part in the exhibition with its G7 coffee, but also brought a new high-end brand-Tien Zun Shang Coffee.

The National Sugar and Wine Commodity Fair is known as the "barometer" of China's food industry. Chinese and foreign coffee enterprises represented by TNI Corporation actively participated in the exhibition, reflecting the vitality of China's coffee market. The launch of a new brand and series of products by TNI Corporation shows the company's consideration of the development trend of the Chinese coffee market.

Provide Chinese consumers with richer and higher quality coffee

The habit of drinking coffee among the general public in China began in the 1990s. Although the Chinese coffee market started late, it maintained a rapid development. According to the London International Coffee Organization, compared with the global average growth rate of 2%, China's coffee consumption is growing at an astonishing rate of 15% a year, and is expected to become the most potential coffee consumer in the world.

All the coffee beans of TNI Corporation are selected from the high-quality coffee beans of Bang Meishu, the plateau of central Vietnam, and are refined by combining TNI's unique roasting recipe and advanced European technology. At the exhibition, Ms. Le Hoang Diep Thao, founder and president of TNI Corporation and co-founder and partner of TNG, revealed the "delicious secret" of Tim Ai Zun Shang coffee: "to make a perfect cup of Vietnamese coffee, you can't rely on Arabica or Robusta coffee beans alone. You must mix two kinds of coffee beans to make the coffee unique in aroma and smooth in taste." This is also an important reason why Vietnamese coffee is so unique and delicious. "

Customers on the spot try to drink coffee from Aizun Shang.

With the rapid growth of the number of domestic coffee consumers, people have a deeper understanding of coffee. Unlike the initial widespread consumption of instant coffee, the demand of Chinese consumers is now diversified, with consumption of instant coffee, instant coffee and freshly ground coffee all growing at double-digit rates. The latest Tian Ai Zun Shang Coffee also takes into account the actual needs of consumers, including instant coffee, ground coffee, coffee beans, ready-to-drink coffee and so on, giving consumers richer and better quality choices.

Tian Ai Zun Shang Coffee, whose English name is "King Coffee", is intended to bring a more pure coffee experience to coffee lovers around the world. As Ms. Le Hoang Diep Thao said, "We have brought unlimited creativity and inspiration to Chinese consumers, especially those who are successful in modern times, thus promoting them to achieve greater success."

The interaction on the spot is very enthusiastic.

Give full play to the advantages and expand the Chinese market

As the leading coffee company in Vietnam, TNI Corporation integrates coffee cultivation, production, R & D and sales. G7 coffee is the most popular coffee brand in Vietnam. Mr. Zeng Zhenqiang, Vice President of TNI Asia Pacific, introduced that strict quality control and food safety production are the company's core competitiveness and confidence. TNI Corporation's coffee cultivation and production process has been certified by a number of international qualifications, such as ISO 9001VOG 2008, GMP, HACCP, FSSC 22000 Groupe 2011, HALAL, and there are clear and strict product safety guidelines and requirements for product storage and logistics to ensure that consumers can drink coffee in line with international safety standards.

Ms. Le Hoang Diep Thao, founder and President of TNI Corporation (fourth from left), Mr. Zeng Zhenqiang, Vice President of Asia Pacific (fifth from left), and management team

Feng Jingbo, general manager of Oyster Cross-Border E-Commerce Co., Ltd., a dealer representative of TNI Corporation, believes that one of the highlights of Tim Ai Zun Shang Coffee is that it is very suitable for the tastes and needs of the Chinese market and consumers. King Coffee will be sold in the Chinese market through Tmall, JD.com, Yihaodian and the Oyster subsidiary's own dealer system and national sales centers. Feng Jingbo said: "based on the excellent quality of this product and the strong cooperation of our two companies, I believe this coffee will be able to sell well in China."

At present, TNI Corporation coffee products have been exported to more than 60 countries and regions around the world. Ms. Le Hoang Diep Thao said that TNI attaches great importance to consumer insight, and with the growing demand of global coffee lovers for high-quality, diversified coffee, TNI's R & D team continues to innovate and focus on improving the consumer experience! Following the addition of Aizun instant coffee, TNI Corporation is promoting new product research and development plans, including new ready-to-drink coffee and capsule coffee, which is expected to achieve sales of US $1 billion in the Chinese market!