Coffee review

Forest of Steles Entrepreneurship Coffee builds Entrepreneurship Biosphere with Internet thinking

Published: 2024-11-17 Author: World Gafei
Last Updated: 2024/11/17, Belt and Road Initiative's strategy, the Greater Xi'an Construction, the two national innovation pilot areas and the core area of the free trade zone are superimposed and promoted in Xi'an. The construction of Greater Xi'an is just the right time for innovation and entrepreneurship. As a rich area of science and education culture, Xi'an will integrate more policy environment, entrepreneurial culture and market.

"Belt and Road Initiative" strategy, "Greater Xi'an" construction, two "national brands" innovation pilot areas, free trade zone core area …... This series of development strategies are superimposed in Xi'an, and the construction of Greater Xi'an is just the right time for innovation and entrepreneurship. As a rich area of science and education culture, Xi'an will integrate more organisms such as policy environment, entrepreneurial culture, market, talent, venture capital, service, community and so on, so that everyone can participate and innovate. Everyone can create value of innovation and entrepreneurship culture, which itself is people-oriented innovation.

When it comes to innovation and entrepreneurship, everyone knows two "stars" in Xi'an, that is, Tencent Zhongchuang Space and Shaanxi Youth Alliance Hongtai Dacheng Innovation Space. These two mass entrepreneurship and innovation celebrities live in Xi'an Innovation Design Center, the innovation industrial belt of Beilin Ring University in Xi'an.

Tencent Guoyuan Creator Coffee

碑林创业咖啡 以互联网思维打造创业生态圈

"what exactly is the relationship between entrepreneurship and coffee?" I'm afraid this is a question that most people can't figure out. Yuan Jiefang, director of marketing operations at Tencent Zhongchuang Space (Xi'an) and co-founder of Guoyuan Creative Coffee, understands that the "genes" of entrepreneurship and coffee are the core of their "marriage". The genes of cafes are nothing more than people, vitality, communication and sharing, while entrepreneurship is people innovating, communities gathering, resources gathering, and wisdom competing and colliding. In short, after starting a business and coffee "together", there are people, so there are circles, there are resources.

碑林创业咖啡 以互联网思维打造创业生态圈

Tencent Zhongchuang Space (Xi'an) mainly focuses on "Internet + Innovation and Entrepreneurship". Such "background" makes Tencent Guoyuan Chuangcao have distinct characteristics. In Yuan Jiefang's words, "We have all kinds of activities here every day. Themes range from the Internet, big data, e-commerce, open platforms to entrepreneurial communities, face-to-face capital, and so on. The theme of each event will be specific to Internet-related issues. You will hear a lot of in-depth brainstorming, and people who are not in this field may want to yawn. At present, more than 100 periods of various activities and salons have been held, and the venues are almost full.

碑林创业咖啡 以互联网思维打造创业生态圈

Zhao Xiaowei, chief strategy officer of Moo Technology in Xi'an, said: "starting a business is a lonely journey. 'keeping warm in a group' is the physical and mental needs of entrepreneurs, and it is also a good way to get twice the result with half the effort. Starting a business in Tencent's mass innovation space, having a cup of coffee with all kinds of entrepreneurial friends in the 'Internet +' field, chatting, the entrepreneurial ideas are in tune, the opportunities for cooperation are right, and their respective resources are pooled, and good projects become more and more mature. "

碑林创业咖啡 以互联网思维打造创业生态圈

Here, it is not only the taste of coffee, but also the taste of entrepreneurship and wisdom, but also the congenial feelings of entrepreneurship and the upsurge of entrepreneurial enthusiasm. In addition to work, Yuan Jiefang said: entrepreneurial Coffee, a "magical" place, has also become a "catalyst" for entrepreneurs' colorful lives: "on White Valentine's Day, entrepreneurs in the mass creation space successfully proposed to their girlfriends here, and our Chuangcaf staff helped and witnessed the 'happy moments' of entrepreneurs."

Hongtai Da Cheng Chu Xin Coffee

碑林创业咖啡 以互联网思维打造创业生态圈

Hongtai Dacheng Chuxin Coffee, which is also located in Xi'an Innovation and Design Center, can read some "original hearts" that maintain and carry forward the original spirit when you hear its name. The coffee eagle, which is only half a year old, also has its own unique charm.

碑林创业咖啡 以互联网思维打造创业生态圈

At the bar of the coffee shop, Bai Liang, the head of Chu Xin Coffee, is cooking coffee for his guests. Asked how to think of making start-up coffee, Bai Liang said with a smile that his road to "coffee entrepreneurship" has also gone through several twists and turns. Bai Liang, who has worked in the coffee industry for nearly 10 years, has the experience of a well-known coffee manager in the industry, and has come into contact with coffee shops with different business ideas and management models. finally, he settled down and made a detailed investigation and comb on the development of the industry and his own business plan, and found that the existing entrepreneurial coffee lacked real resources and content services, from investment and financing services to entrepreneurial content mining. Then to the cultural IP to create the whole industry chain entrepreneurial ecological platform, has become his heart's "long-cherished wish".

碑林创业咖啡 以互联网思维打造创业生态圈

In Bai Liang's eyes, when making start-up coffee, you should calm down and serve the entrepreneurs: all gimmicks are the icing on the cake, bringing entrepreneurs even a start-up salon, a financing opportunity, and a customer docking. That is the good thing of "not forgetting the original ideal and ambition".

碑林创业咖啡 以互联网思维打造创业生态圈

Chuxin is a pioneer with a good background, relying on the government policy services of Beilin District, the resources of more than 6000 successful entrepreneurs from Shaanxi Entrepreneur Association, and various factor resources such as entrepreneurial mentors, venture capital funds, entrepreneurial incubators, and so on. coupled with the link with Beijing venture capital and accelerator, it makes a deep match between good resources and good projects. Less than half a year after the opening of the park, the incubated IP "Xi'an Gift" tumbler, "Health accompany you" and other projects in the field of great health have been polished by Beijing AA accelerated training camp and have been docked with investors.

碑林创业咖啡 以互联网思维打造创业生态圈

Hongtai Dacheng Innovation Space in charge of the operation of the staff said frankly, "Coffee industry is now very competitive, from the supply chain to the terminal has been 'reshuffle'." We Hongtai Da Cheng Chu Xin Coffee want to do 3.0 version of the entrepreneurial IP, not only the landing of the brand, we also have to do a chain, but also let the entrepreneurial circle 'blossom'. If the simple sale of coffee is the 1.0 version of Chuangcaf, then version 2.0 combines coffee with a certain culture, communication and sharing, and what we are doing now is version 3.0, which combines innovative elements and resource integration. "

碑林创业咖啡 以互联网思维打造创业生态圈

With entrepreneurial coffee as the medium, Hongtai Dacheng Innovation Space and the Microsoft Cloud and Mobile Application Incubator platform in the Innovation Design Center, and Mud Creator have carried out many start-up salons and capital docking, constantly "inhaling oxygen" in this ecosystem and releasing newer and stronger kinetic energy of mass entrepreneurship and innovation.

Ecological Entrepreneurship with elements and magnetism Xi'an is waiting for you

"the industrial belt is the resource body, information body, friendship body and mutual aid association of the founders; it is a platform for friendship exchange, learning cooperation, self-discipline, innovation and development, and win-win cooperation with capital, credit, talent and intellectual resources as the core. I hope the creators can increase their horsepower here and grow quickly. " The person in charge of the Management Committee of the innovative Industrial Belt of Huanghuan University said.

It is with this original intention that the innovative industrial belt of the Ring University, with the Internet thinking of "opening and sharing", innovates the service model and creates a three-dimensional all-factor entrepreneurial ecosystem. The industrial belt has linked colleges and universities to carry out the pilot project of "three rights" to let scientific and technological achievements out of the fence; to establish a technology transfer service platform of Xi'an Ring University to promote the integration of industrial use; and to build 10 professional parks, such as the Northwest Industrial Building. Tencent Mass Innovation Space (Xi'an), Microsoft Cloud and Mobile Application Incubator and other well-known mass innovation spaces are introduced, as well as online virtual parks and innovative incubator good creators. Gathered international industrial subcontracting and other service organizations and Silk Road Innovation and Design Industry Alliance NGO organization, Liuhe Venture Capital and other investment institutions to participate in it; gathered from industry leaders, high-end talent; what's more, policies such as "mass entrepreneurship and innovation" and "Longteng Plan" in Beilin District of Xi'an strengthen the development of enterprises.

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