In fact, it is not complicated to manage coffee to join the brand. Even a single point can pry up the market.

Zhang ailing once said that because a person will love and hate a city; when tourism and leisure become a popular consumption choice, people will travel to and from a city because there is a hotel in that city with fresh memories; people will often go to the same coffee shop because there is a unique experience. The coffee shop made TA remember a moment, maybe a relaxing short story, maybe an authentic cup of coffee.

As a member of SCAE (European Fine Coffee Association), my local coffee is the first mobile social coffee chain in China, and it is also the first coffee franchise brand featuring "fun" in China. What MY ZONE brings to consumers is not only an authentic cup of delicious coffee, but also an elegant and exquisite European life, and a space for urban "slow living" people to provide three-dimensional experience.

In fact, it is not complicated to manage coffee brands, even a single point can pry up the market.

Tap the customer's memory points to create a unique experience

There are two elements for a brand to succeed in the market: a group of fans chasing you + a group of investors pursuing you. If you have to choose one of the two, you can call them customers. Relying on a good operating mechanism to provide customers with the products they want, the brand will not be eliminated.

MY ZONE COFFEE my turf coffee is very good at this point. It closely follows the market situation, understands the psychology of consumer groups and consumers, and attracts a large number of young consumers with fashion and fun as the main elements. The professional design team has successfully created a cartoon character named Egg, and designed a series of comic books and animated films with the same name as the protagonist. At present, it has produced more than 400 issues of comic books and dozens of episodes of micro-animation. Comic content is humorous, funny, nonsensical as one, with the help of a variety of mobile Internet platforms, the rapid accumulation of tens of millions of fans, but also triggered a whirlwind of chasing balls among the domestic fashionable young people.

Innovate the joining mode and let the feelings of the joining business fall to the ground.

In today's increasingly competitive coffee market, especially in the past two years, coffee franchises have sprung up everywhere, so brand homogenization is becoming more and more serious. Homogenization here not only refers to the decoration style, but also the operation mode and even the brand culture are more or less the same. My site coffee joining brand has long been keenly aware of this, so, in addition to adding the "two-dimensional" outer space animation culture in the brand culture, it is also the first to launch a "private customization" model in store decoration.

In fact, it is not complicated to manage coffee brands, even a single point can pry up the market.

In other words, for coffee franchisees in different regions, my site Coffee has a professional design team, which will combine the customs and customs of the city where the coffee shop is located and the personal preferences of the owner, adjust measures to local conditions and combine flexibly to create a unique and creative smart space. It can be described as one shop, one world, a thousand shops, but the culture of fashion, fun, personality and characteristics still runs through.

Sharing the dividend of consumption upgrading, the coffee franchise industry is evolving from traditional products to multi-functional leisure scene space. What exactly does the coffee shop want to pass on to the guests? How much impression can a coffee brand leave in the hearts of consumers? These are the places where operators need to think, dig and innovate. Only by doing these well can we get the recognition of the market and investors.