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Malaysian "Jie Jie Fang White Coffee" officially enters the mainland market of China.

Published: 2026-07-15 Author: World Gafei

Last Updated: 2026/07/15, On March 29, 2017, Chopsticks, a catering enterprise with a 19-year history of brand operation in Xiamen, signed a regional cooperation agreement with Malaysia's famous "Street" White Coffee. Chopsticks sign a contract with Old Street Coffee. Malaysia White Coffee is famous all over the world, and Ipoh's "Street" White Coffee is a famous international coffee brand in Malaysia, which is the first country introduced by Chopsticks in 2017.

On March 29, 2017, Chopsticks, a catering enterprise with a 19-year history of brand operation in Xiamen, signed a regional cooperation agreement with Malaysia's famous "Jiajie White Coffee".

Chopsticks sign a contract with the coffee in the old street farm.

Malaysia White Coffee is famous all over the world, and Ipoh's Jie Jie White Coffee is a famous coffee brand in Malaysia. This is the first international restaurant chain brand introduced by Chopsticks in 2017. Zeng Libin said that in the future, it will be introduced to Xiamen and Fujian, and then help it move to the whole of China. In the previous decade, in addition to constantly innovating its own projects, Chopsticks also introduced first-tier international restaurant chains from Singapore, Italy, Hong Kong and many other countries and regions. For example, Bread Xinyu was introduced in 2007, Bristol in 2008, Manji dessert in 2011, fresh taro fairy in 2012, Uncle Chopsticks in 2013, and Youge Supreme in 2015. At present, many excellent brands introduced have taken root and blossomed in various parts of China.

Speech by Zeng Libin, Chairman of Chopsticks Co., Ltd.

Mr. MR.Clarence, the representative of the brand side of Jiajie White Coffee, said that now Jiajie White Coffee has grown into a global restaurant chain. "in addition to exporting white coffee as an instant beverage product to 17 countries around the world, as early as 2005," it has also expanded its business to the catering industry "to open a chain coffee shop under the brand name of" Jiajie White Coffee "and imitating the environment and atmosphere of Ipoh's traditional coffee shop. At present, it has opened branches in Singapore, Indonesia, Australia, Hong Kong and other countries and regions. So far, it has 232 stores around the world, providing consumers with authentic white coffee and authentic Malaysian cuisine.

As the leading white coffee brand in the Asia-Pacific region, Street Market White Coffee focuses on the high growth rate market to enhance sales and brand awareness in the international market. For Jie Jie White Coffee, the Chinese market is the most important and exciting market, and entering China is also part of its global expansion. Both parties have expressed their confidence in the future development of the brand in the Chinese market. This time, Jiujianchang White Coffee will choose Xiamen to enter the mainland market. It will build a flagship store in Xiamen and plans to open 14 stores in Fujian Province in the next five years.

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。