Starbucks US headquarters tests cashier-free stores to ease order overload

In response to the frequent accumulation of orders during peak hours, Starbucks, an American coffee chain, has been looking for solutions to ease the order bottleneck at beverage delivery stations.

On March 30, Starbucks said in an open letter to its employees that it will open a special mobile order payment store in its headquarters in Seattle next week, where there will be no cashier positions. in order to test which payment model can best provide convenient services to customers.

Starbucks now has two cafes at its headquarters, serving more than 5000 employees working there, Reuters reported on March 30. One of the company's employees-only cafes is one of the top three Starbucks stores in the United States, which can be used to handle mobile orders.

It is reported that mobile orders from the Seattle headquarters building will be transferred to the new mobile order payment store, where there will be a large window where customers can watch the scene of the staff making drinks while getting the drinks. It is worth noting that the mobile order payment store will be Starbucks' first cashier-free store.

This fall, Starbucks will also turn another cafe in its Seattle headquarters into a new reserve store, Starbucks' first premium store, Reuters reported. the store will be open to the public. In addition, a second reserve store is about to open in Chicago.

From its founding in 1971 to its listing on NASDAQ in New York in 1992, Starbucks has more than 22000 stores and more than 200,000 employees in more than 60 countries around the world.

Starbucks entered the Chinese market in 1999. So far, there are more than 2100 stores and 25000 employees. In China, Starbucks now occupies the first position in the industry with a market share of more than 1/3.

However, although Starbucks headquarters is testing cashier-free stores, the pace of its global staff expansion has continued.

Starbucks revealed to the media on March 23 that it will speed up the pace of employee recruitment in the future. According to the plan, Starbucks will hire 240000 new jobs worldwide by the end of 2021.

It is reported that this round of Starbucks recruitment plan will tie in with the 3400 new stores planned to be opened in the United States during this period, and the total number of local employees is expected to reach 68000. Not only that, Starbucks will hire 10, 000 veterans and military families by 2018 and increase that number to 25000 by 2025.

Starbucks official said in an interview with the media that employee expansion has little impact on the Chinese region. Starbucks also does not have a detailed recruitment plan for the Chinese region.

However, it had previously revealed that it was committed to operating more than 5000 Chinese mainland stores by 2021. Some industry analysts predict that Starbucks' expansion in the Chinese market will continue to accelerate in the coming years.