Mcnulty that attracts taste buds in the origin of coffee

Photo caption: Mcnulty represents Li Yinzhen

In the past ten years, the largest quantity of goods shipped by sea in the world is not rice, wheat and wood, but coffee.

Today, 100 years after coffee was introduced into South Korea, South Korea consumes more than 230 cups of coffee (2.29kg) per capita every year, and coffee has become the most popular hobby. As a result, the annual import of coffee beans continues to set an all-time high. In particular, as consumers' tastes become more and more picky, forming a trend of preference for high-grade raw bean coffee, the import of high-grade coffee beans has increased greatly.

Raw bean coffee refers to peeling and roasting (roasting) of coffee beans, and then crushing them into coffee particles of the desired size. The baking process determines the bitter and sour taste, and the crushing process affects the taste and flavor of the coffee. Therefore, crushing technology is very important, it can be said that crushing technology affects the quality of coffee.

South Korea's Mcnulty, which has ultra-low temperature and ultra-fine grinding technology, was first listed in KOSDAQ in the coffee industry in 2015, and is the first company in the Korean raw bean coffee market. In 2015, coffee powder caused a frenzy in Central and South America, the hometown of coffee. Coffee beans (raw beans) imported from Central and South America, processed into coffee powder and exported to Central and South America, have deeply attracted the taste buds of coffee origin residents and become a hot topic in the same industry.

Representative Li Yinzhen started from running a coffee shop, and it took only 20 years to develop the company into the first enterprise in the field of coffee circulation in South Korea, currently focusing on the manufacture and circulation of professional pharmaceuticals. Representative Li Yinzhen introduced the vision of Mcnulty.

Photo caption: Mcnulty coffee products

"I started with a coffee shop. I started my business with coffee, but then I switched to another perspective from the perspective of consumers, thus occupying the first place in the field of coffee circulation. "

Mcnulty representative LEE EUN JUNG, who occupies the first place in the field of coffee circulation, is a female CEO. In order to give consumers easy access to raw bean coffee in places such as department stores and supermarkets, she has made great efforts to develop the distribution network of raw bean coffee. "Twenty years ago, people were used to cooking mugi-cha," she recalls. "some people bought coffee beans and boiled them in a kettle just like mugi-cha, and then complained that they didn't taste good." She is deeply impressed by the great changes that have taken place in coffee culture today.

The name Mcnulty in Korea sounds like a foreign company, but in fact it is a completely Korean brand. Because she has just started running a coffee shop, she has received a lot of suggestions about running a chain of coffee shops. But she saw many inexperienced newcomers opening chain stores with funds such as pensions and pensions, instead of choosing high initial investment and endless chain coffee shop projects, she decided to focus on circulation and manufacturing.

After the financial crisis, as coffee taxes and the exchange rate of the dollar rose, Mcnulty began to import raw coffee beans directly, which were roasted and supplied to customers such as supermarkets, department stores and convenience stores. In order to make more people have easy access to raw bean coffee, we have added coffee bean processing products and mastered the ultra-low temperature and ultra-fine grinding technology necessary for the production of instant raw bean coffee.

In 1997, Mcnulty officially entered the raw bean coffee industry, built a circulation network, and listed in KOSDAQ in 2015. Since 2006, the pharmaceutical industry has been developed into a core business, and professional pharmaceuticals are being manufactured.

"I don't understand why children's cold syrup contains a lot of pigment and sugar. If I give it to my child, I don't want him to drink a lot of pigment and sugar. " After research, the company produced unpigmented cold syrup. Even if they are not professionals in that field, as long as they understand consumers and look at them from a new perspective, they can produce products that are very satisfying to consumers. This is the management philosophy represented by Li Yinzhen.

South Korea's Mcnulty plans to expand its business to the future grain industry. Last year, Mcnulty was selected as the enterprise in charge of the national policy research project on the development of future grain resources promoted by the government, and the ultra-low temperature and ultra-fine grinding technology was used as the core technology for this research.

Deputy Li Yinzhen confidently pointed out: "with the changes in eating habits, aging and the arrival of the era of single-person families, simple and nutritious health foods are attracting attention. Mcnulty will use the existing original technology, actively strive to explore the food resources of the future, and continue to contribute to the diversification of the cause. "