The beverage brand "e-Le drink", which is the first to put forward the concept of Internet of things aerial coffee robot in China, has been unveiled.

Recently, "e-Leyin", a domestic machine that automatically sells freshly ground coffee, has appeared in public places such as colleges and universities, office buildings, high-speed railway stations and so on since Guangzhou, appearing more and more frequently in front of people. Different from the traditional vending machine, it has a fashionable appearance, uses intelligent mobile payment, and can personalize the taste, which is very fashionable. The industry calls it "automatic sale of freshly ground coffee machines".

Although the machine has not yet had a large-scale effect and many people do not know it, it is clear that investors in the industry have a lot of ambition. Is it possible to shake Starbucks' coffee empire?

"E-Le drink" is the first intelligent beverage brand in China to put forward the concept of Internet of things aerial coffee robot, which is committed to enabling consumers to enjoy healthy and delicious intelligent DIY drinks anytime, anywhere and quickly, bringing new experiences of technology, fashion and happiness. In less than half a year since its establishment, it has achieved good results.

Guangzhou Yile Beverage Internet Technology Co., Ltd. focuses on the development and operation of intelligent aerial coffee robot "Eleyin", innovating and upgrading based on the automatic sale of freshly ground coffee machines, in conjunction with international public cloud platform Microsoft Azure (Microsoft), international cutting-edge Internet of things technology company Pastoral Science (China) and the School of Information Science and Technology of Jinan University Jointly build "Industrial Intelligent Terminal + Mobile Animal networking + big data Social Marketing" ecosystem, and create an intelligent aerial coffee robot-"e-Le drink" brand, so that consumers can enjoy healthy and delicious intelligent DIY drinks anytime, anywhere and quickly, bring consumers science and technology, fashion and happy experience, realize the e-era and enjoy drinking among them.

Instant coffee out of favor coffee machine appeared at the right time

In January 2016, Starbucks opened its 2000th store in China. In 17 years, China has become its largest overseas market, and plans to reach 3400 in 2019. Judging from the rapid development and planning of Starbucks, it is sufficient to prove the great potential of China's coffee market.

Whether it's traditional coffee shops such as Starbucks and Costa, which create the "third space" experience, or Nestl é and McDonald's, which have gained access to the market quickly and conveniently, these brands have cultivated people's interest in and dependence on coffee for more than a decade.

With the improvement of people's living standards and the popularization of coffee culture, instant coffee is gradually out of favor, and people prefer freshly ground coffee. According to some data, the market share of instant coffee will fall to 66% in 2019. The emergence of the freshly ground coffee machine is just in time.

"there are always times when you want a good cup of coffee but fail to do so, when you bury yourself in copywriting, you don't have time to wait in line to buy it, when you work overtime until the wee hours of the morning, the surrounding cafes are closed, or it's just a lazy afternoon when you don't want to leave. Wait for takeout until the mood is gone." Fan Baicheng, director of e-Le Beverage Operations, counted these scenes in detail. "the main purpose of selling freshly ground coffee machines is to meet the needs of this crowd." Modern people have a fast pace of life and busy work, and they don't always have so much time to go to cafes. "

So, what on earth does this little coffee machine have the strength to want to get a piece of Starbucks? Compared with coffee shops represented by Starbucks, automating freshly ground coffee machines have the following advantages:

Convenient and efficient

Usually, when you go to a coffee shop to buy a cup of coffee, you need to wait in line, then order, and the clerk will ask you a series of questions: what would you like to drink? Hot and cold? More ice or less ice? How much sugar? Whether to pack or not. Or if you have a taste requirement, you need to confirm it, then pay the claim number, and then wait in line for production. The whole process, especially when you go to those popular coffee shops, takes at least ten minutes. Take the Ele coffee machine as an example, the time to make a cup of coffee is about 40s, plus an order of 30s, it can be done in less than two minutes, easy to operate, intelligent payment, very convenient. Of course, do not rule out the potential queue time, but at this rate of purchase, will not wait too long.

In addition, traditional coffee shops cannot cover every office building and every place, while automatic selling freshly ground coffee machines are small and can be placed in any space in need. When the scale is formed, it takes a minute to have a good cup of coffee.

Standardized product

Traditional coffee shops rely on baristas and coffee equipment to complete the production of a cup of coffee, even professional baristas will inevitably make mistakes in their taste. If you meet a novice, the quality of the coffee may worry you. On the other hand, the automatic selling and grinding coffee machine of e-drink has been improved on the basis of decades of research and development by the German high-tech team. It has a Swiss grinder and a patented constant temperature and pressure brewer, which can ensure standardized production and is very stable. In other words, you like the taste, it can be made for you thousands of times, the quality is consistent.

User independent personalized customization

E-Le drink automatic sale of freshly ground coffee machine, intelligent personalization is the primary feature. Consumers can choose their favorite drinks according to their own preferences, adjust the concentration and sweetness, etc., DIY operation to meet their needs, through Wechat or Alipay and other intelligent mobile payment methods, that is, automatic production. Full of sense of science and technology, fashion and interaction, increased a lot of consumer fun.

Low cost and large profit margin

As we all know, the cost of opening a coffee shop is not low, mainly in the rental of venues, staff, raw materials and equipment procurement. And according to the current situation in China, rents will continue to rise and labor costs will continue to rise.

The automatic selling freshly ground coffee machine occupies less than 1 square foot, saving the high rent and decoration cost. The machine can be automatically cleaned every day, regular high-temperature disinfection, remote monitoring of machine performance and troubleshooting. The only manual maintenance service required is provided by the operator. It can be said that the franchisee does not need any energy and physical investment to achieve zero labor cost in the real sense.

Flexible business model

Automatic selling and selling freshly ground coffee machines can be operated through self-management, leasing, individual joining and other modes, because manual participation is very few, flexible and easy to manage, breaking the limitations of traditional coffee shops in expansion.

It is understood that E-Le drink also put forward innovative business models, committed to creating an "intelligent aerial coffee robot", through the LBS intelligent positioning system, the Internet of things and grinding technology are accurately combined to achieve remote control, accurate monitoring, air orders, offline distribution and other smart city construction concepts, so that consumers can enjoy personalized drinks at any time and at will.

"in fact, we create a different consumer experience. Starbucks meets people's leisure and social needs, while we meet another need. The emergence of automatic coffee mills is really aimed at the takeout market of traditional coffee shops such as Starbucks. In this respect, it is clear that we will be more competitive. " Li Haixuan, the person in charge of e-Le drink, said.