Analysis on the Industry of automatic selling fresh Mill Coffee Machine

2017 seems to be the year of the outbreak of the beverage industry, in addition to the recent hot Xicha, a little bit and other brick-and-mortar milk tea shops, there are also popular automakers selling freshly ground coffee machines.

Unlike brick-and-mortar stores, the automatic coffee machine has its own convenient and efficient features. It takes only 40 seconds to make a drink and uses mobile electronic payment to meet the needs of urban people's fast-paced life.

How many people are willing to wait seven hours for a cup of milk tea? Today, people are more active than ever about the flexibility, convenience and quickness of consumption, which has led to the birth of the automatic selling freshly ground coffee machine.

So, what is the market for selling freshly ground coffee machines? The reporter sorted out the following:

1. With the rapid development of the industry, vending machines ushered in the first year of outbreak.

From 2011 to 2015, the compound annual growth rate (CAGR) of domestic vending machines was more than 100%. According to Kaidu's forecast, according to the monthly revenue of 6000 yuan per vending machine, the annual revenue of each vending machine in China will reach 100 billion yuan in 2020.

As a matter of fact, vending machines have already entered China as early as 1996, but the reason why vending machines have become so popular in recent years is that apart from "rising rents and labor costs are squeezing the profits of physical stores", there are also the following factors:

First, the development of domestic economy provides objective conditions for the development of vending machines. Kaidu Consulting Research pointed out that when the per capita GDP reaches 10, 000 US dollars, China's vending machines will enter a period of explosion. According to the recent national release of provincial per capita GDP, nine provinces have exceeded 10,000 US dollars. The pressure of rent and labor costs, coupled with the turning point of per capita income, provides an opportunity for the outbreak of this unmanned, small vending business in China.

Secondly, the completion of the domestic mobile payment infrastructure has laid the foundation for the development of self-vending machines. In 2013, China's vending machines introduced mobile payment technology, and now it has basically achieved access to payment platforms such as Wechat and Alipay. consumers can complete self-help transactions with a few simple steps on their mobile devices, which is very convenient.

Despite the rapid development of the industry, there are fewer than 200000 vending machines in China. Target developed countries: about 40 people in the United States own one vending machine, Japan has one for every 23 people, and China has one for every 4500 people.It is obvious that China's vending machine market is far from saturated and there is still a lot of room for growth.

With the maturity of vending machine technology under the general trend of the Internet of things, there will be more trendy interactive experiences to attract consumers in the future. When the vending machine has the LBS function, consumers can locate and quickly find the nearby points at any time; when merchants can monitor the operation of the machines through the Internet system, they can maintain them in time. We have reason to believe that the future of vending machines will be wonderful.

two。 With the upgrading of consumption, the market of ground coffee is increasing

Starbucks has opened more than 2000 stores in more than a decade of development in China. Its spatial experience is good, but its development is also inseparable from the general environment of the Chinese coffee market. The sales volume of China's coffee market reached 70 billion yuan in 2015, is expected to reach 300 billion in 2020 and is expected to exceed 1 trillion in 2025. Statistics from the London International Coffee Organization show that China's coffee market is growing at a rate of 15% a year.

Among them, what is the market share of freshly ground coffee?

According to Mintel, a consultancy, the proportion of instant, ready-to-drink and freshly ground coffee in the Chinese coffee market is about 7:2:1, while freshly ground coffee accounts for more than 87 per cent of total coffee consumption worldwide. Yingminda expects the market share of instant coffee in China to fall to 66 per cent in 2019, with industry data saying that the proportion of instant, instant and freshly ground products will shift to 1:2:7.

The reason for such a change is that, on the one hand, with the popularization of coffee culture, more people understand that freshly ground coffee has better quality and healthier than instant and instant coffee; on the other hand, it is because of the realization of consumption upgrading. As long as you spend a little more money, you can taste coffee with several times better taste, and people will be more willing to drink freshly brewed coffee than cheap instant and instant coffee.

In the long run, the number of potential consumers of freshly ground coffee in China is about 200 million. If the development reaches the expected level, the annual demand for coffee sold by freshly ground coffee machines based on 30 cups of automatic coffee per person per year will be 6 billion cups a year. The unit price varies from 8 to 16 yuan, and the market size will reach more than 50 billion. With reference to the proportion of freshly ground coffee machines sold automatically and the number of coffee machines per capita in developed countries, the number of freshly ground coffee machines sold automatically in China may reach 100000 in the future.

Now, in the field of grinding coffee, automatic coffee vending machines have gradually begun to enter office buildings, university dormitories and other public places, and gradually began to get the attention of capital. At present, the existing domestic automatic coffee vending machine brands include coffee zero bar, coffee wharf, cup of coffee, donkey grinding, friendly drink, friendly coffee and so on.

At present, these projects are still in their early stages, and the commonness of these projects is that they are all working around Internet +, but recently the reporter also learned that there is a maverick automatic coffee selling brand in Guangzhou. They are talking about the concept of the Internet of things. The brand is called "e-Leyin".

"Ele drink" is a brand of Guangzhou Yile drink Internet of things Technology Co., Ltd. Guangzhou Yile drink Internet of things Technology Co., Ltd. focuses on the development and operation of "Intelligent aerial Coffee Robot", innovates and upgrades based on the automatic sale of freshly ground coffee machines, in conjunction with international public cloud platform Microsoft Azure (Microsoft), international cutting-edge Internet of things technology company Animal Husbandry (China) and the School of Information Science and Technology of Jinan University Jointly build "Industrial Intelligent Terminal + Mobile Animal networking + big data Social Marketing" ecosystem, and create an intelligent aerial coffee robot-"e-Le drink" brand, so that consumers can enjoy healthy and delicious intelligent DIY drinks anytime, anywhere and quickly, bring consumers science and technology, fashion and happy experience, realize the e-era and enjoy drinking among them.

From the perspective of brand concept, "e-drink" is a late-come-first-come brand in the current automatic sale of freshly ground coffee machines. But it remains to be seen how it will land.

By joining forces with professional leaders in various fields, relying on international top equipment, high-quality and perfect supply chain and industry-leading products, we have accumulated a good reputation at the beginning of our debut. However, whether it can occupy the mainstream market share in the future, in addition to the machine itself, we should also pay attention to brand building, beverage research and development, location considerations, actual operation and other factors.

Under the background that the traditional instant coffee is gradually out of favor, there are still a large number of blank markets to be exploited. Can grinding automatic coffee vending machines blossom everywhere?

Will the Internet of things intelligent terminal, which automatically sells freshly ground coffee machines, be the next tuyere? We'll see.