Coffee wings listed the new third board achievement "Coffee first share" multi-star appeared on the shareholder list

Chinanews.com, April 14-since 2017, Coffee Wings has made a lot of moves. After successfully knocking on the door of the capital market, Coffee Wing, with the top of "the first share of China's coffee and light food industry", today released a new LOGO, a new product "Free Wing", and announced a new strategy for 2017.

According to public data, Coffee Wing successfully completed the transformation of enterprise shareholding system in October 2016. it submitted an application for listing of the new third board to the share transfer system of small and medium-sized enterprises on December 31, 2016. it received a letter of approval for the listing of the new third board on February 28, 2017. it was officially listed in the national share transfer system for small and medium-sized enterprises (new third board) on March 24, 2017, stock code 871216, becoming the first public company in China's coffee and light food industry.

What attracts more attention is the list of Coffee Wing shareholders. Yin Feng, the largest shareholder, is the popular "fairy sister" who participated in "it must be you" in 2011. He Jiao, Chen ou, Yao Jinbo and others appeared on the list of the top 10 shareholders of the company. Zhang Shaogang, Li Weijia and Ma Ke are also investors in the company.

On the day of the press conference, Liu Jiang, chairman of the fashion group, as a heavyweight guest, and Zhang Shaogang, a famous host, jointly released the new LOGO of Coffee Wing, which contradicts the calmness of the old LOGO, the new LOGO is more light, warm and humane, especially in the interpretation of W, put forward the concept of "W-We", "there are no strangers on this planet, as long as you are in Coffee Wing." "you will never be alone" is more touching than "City living Room" and "Coffee Wings, I want us to be together".

What is more worth mentioning is the new product of Coffee Wing, Free Wing, released by Yao Jinbo, chairman of 58.com, and Chen Ouyi, a business mogul. Coffee wing not only has a lovely appearance, but also plays the concept of "good mood", full of literary and artistic temperament.

For the future, Coffee Wing has a "vertical and horizontal" brand strategy. Vertically, coffee will be popularized, and the business will be extended to all sectors of the coffee field, including offline models of coffee entity chains, continuous generations of urban intelligent coffee machines, as well as online coffee beans and coffee derivatives business. Horizontal, brand incubation and chain replication, through increasingly mature brand operation ability, strong market innovation research and development ability, remote information management of intelligent SAAS management system, and supply chain construction of the whole Internet of things, incubate its Quanxinzi brand, export to other brand management, and constantly cover the brand management business of fashionable coffee and Chaochao light food throughout China. Gradually achieve brand upgrading from single-brand offline store chain, to multi-brand coffee light restaurant chain, to catering O2O consumption upgrading, to catering B2B2C healthy ecological closed loop brand collectivization, Coffee Wing will grow into a leading brand management group in coffee light meal segment in China's large consumption field.

"Starbucks is 46 years old, old and tired. It has been worrying about the coffee life of the Chinese people for more than ten years. Please give us some time to sharpen our wings and take over our predecessors." Yin Feng, founder and chairman of Coffee Wing, said at the press conference. However, judging from the new strategy of Coffee Wing, it remains to be seen whether the future Coffee Wing will be a coffee restaurant, a retail store, or an ecosystem.