Shang Ruichun Coffee China flagship store settled in Beijing

On April 22, 2017, the opening ceremony of Shangruichun Coffee China flagship store, one of the important industrialization projects of Kai Tak International Holdings (Group) Co., Ltd., was held at the Diaoyutai State Guesthouse in Beijing, China, which kicked off a new round of expansion of Shangruichun Coffee.

He Jian, chairman and CEO of Kai Tak Holdings, four co-founders, group executives, a number of well-known online brand representatives who have reached strategic cooperation with the group, many consumer partners of Shangruichun Coffee, and a number of mainstream media attended the opening ceremony.

Mr. he Jian, chairman and CEO of Kai Tak Holdings, as the founder of the brand, put forward the brand concept of "change from this moment on, let the world have a taste of China" at the beginning of the establishment of the Shangruichun coffee brand. Shangruichun Coffee China flagship store, located in Wangfujing snack street in Beijing, features a typical Chinese style.

(the picture shows Mr. he Jian taking a photo with his co-founders.)

In the store, customers can fully feel the strong "Chinese flavor". For example, from the decoration style, the Chinese decoration style is adopted, and the red palace wall in the memory can be found in the store. can aftertaste that deep flavor of the old Beijing hutong, calm and dignified, quiet and natural, like the precipitation of a century of Chinese culture, like the fragrance of sweet coffee in the cup. In addition, in terms of the selection of ingredients, flavor and menu design of coffee, Shangruichun Coffee also pays attention to the unique ingenuity of "Chinese flavor" to make it more suitable for Chinese tastes, through the unique form of cafes, spread and sublimate Chinese culture, and use "coffee" to promote Chinese culture to the world.

According to the relevant staff, the opening ceremony was chosen at the Diaoyutai State Guesthouse, which is also due to its gorgeous and dignified environment, with clear water, red flowers and trees and stone bridges between towers, pavilions and pavilions, all of which are the perfect integration of the taste of Chinese classical cultural architecture and the style of modern architecture. This is also more in line with the charm of Shangruichun coffee with "Chinese flavor". At the same time, it also represents the significance of this flagship store with Chinese characteristics to the whole Shangruichun coffee project.

As one of the important industrialization projects of Kai Tak Holdings, the original idea of Shangruichun Coffee was to promote Chinese coffee and build the framework of M1.0 omni-channel aggregate marketing model. The novel consumer partner model is sought after by many investors, which makes it have a strong advantage that is unique and difficult to copy.

Relevant staff said that Shangruichun Coffee, whether it is a cafe advocating Chinese culture or a unique consumer partnership model, is a new cross-industry and cross-era attempt. From germination to prosperity to today's prosperity, Shangrui Chun Coffee has opened more than 40 directly operated coffee shops worldwide in just one year, which proves that this attempt has been fully recognized by the market. this initiative has brought a great impact on the industry, and Kai Tak Holdings firmly believes that it will become the trend of the industry in the future.

It is reported that in the M1.0 model, Shang Ruichun Coffee is mainly committed to creating a shopping way that meets the social needs of human nature and a new retail platform, and serves as a terminal entrance to achieve unlimited superposition of limited space. Shang Rui Chun Coffee not only provides the dealer team with negotiation space, director income and identity, but also plays a huge offline platform value, providing services for the M1.0 omni-channel aggregation marketing model of the mid-line platform section of the shopping mall.

"every coffee shop can experience the products and services of the shopping mall, and even some online fresh products are supplied directly to the cafe, so that consumers can directly feel our high-quality products." He Jian, chairman and CEO of Kai Tak Holdings, said, "this not only makes up for the shortcomings of traditional e-commerce platform consumers who are unable to have close access to products and face-to-face communication experience, but also allows consumers to complete membership registration at the same time by registering coffee members, successfully realizing online and offline mutual diversion."

At present, driven by the M1.0 omni-channel aggregate marketing model, Huishu Mall has reached a strategic cooperation with Spring sowing Network, Damei CC, Taobao Network, Shijiazhuang, Jinjiazhuang, Boku and other outstanding companies in various fields, which makes Shangrui ChunCoffee get a richer offline experience, and turn the Merchant Shopping Mall into a diversified and multi-channel platform, finally providing consumers with more quality and rich services. Provide dealers with more ways to obtain revenue, and provide suppliers with more space for cooperation and development. Let the advantages of each channel be brought into full play and integrated organically, so as to realize the transformation of M1.0 omni-channel aggregate marketing mode from theory to reality.

Shang Rui Chun Coffee has become a new star in the industry with its innovative attitude, and there will be a more complete plan in the future. He Jian, chairman and CEO of Kai Tak Holdings, said that after the completion of the first phase of layout, Shangruichun Coffee will deepen brand building, strictly control standardized management, better combine coffee consumers with consumer partners, and make better social management.

In addition, Kai Tak Holdings plans to build 400 Shangruichun coffee shops in 100 large and medium-sized cities in China from the end of 2018 to early 2019 to enhance the breadth and depth of the development of Shangruichun coffee. At the same time, Kai Tak Holdings believes that other sections under the M1.0 model will also achieve greater development, gradually integrated into more channels, including finance, logistics and so on, and will also usher in the M2.0 or even 3.0 era.

Kai Tak Holdings Group, which covers e-commerce platform, marketing management system, catering management company, financial investment and other industrial chains, is developing rapidly with its own advantages, showing vigorous vitality.