There is a great disparity in the price of coffee in Jincheng. What is the difference?

With the coming of spring, the business of coffee shops and dessert shops is booming day by day. However, many consumers have questioned whether a cup of coffee worth more than NT $30 to NT $40 or even NT $50 or NT $60 a cup in high-end coffee shops or ordinary restaurants is poor in quality or just in the environment or brand.

High-end coffee is expensive.

"I often come to have coffee with friends, and the cost is about 70 or 80 yuan at a time." Yesterday afternoon, Mr. Li, a consumer, said in an interview with a reporter in a well-known coffee shop in Hexi District, "the coffee that I often drink is about 30 yuan per cup, and sometimes I drink about 50 yuan." The reporter learned in the interview that the price consumed by Mr. Li is basically the average price of coffee shops in the current market, and in some relatively high-end shops, there are not a few people who sell a cup of coffee for 60 or 70 yuan. The selling points of these "high-end" coffee are mainly "fresh grinding", "Arabica coffee beans", "Italian concentrate", "on-the-spot hand brewing" and so on. However, many consumers also admitted in an interview that those coffee with higher prices did not feel very special in taste and taste.

There is actually a lot of "affordable" coffee.

The reporter learned in the interview that while these "high-end" coffee are popular, there are also a lot of "affordable" coffee on the market. In a convenience store chain, for example, an espresso latte with steamed milk foam costs only 10 yuan, while an American coffee costs only 8 yuan. In many fast food restaurants, drip filter coffee, which is also freshly brewed with Arabica coffee beans, costs only about 10 yuan, while a large cup of "latte" costs about 15 yuan to 20 yuan. In addition, the reporter learned in the interview that the restaurants and bars in some home stores or shopping centers sell only 5 yuan for each cup of freshly ground coffee, and some can get refills for free.

The key is to drink and understand.

People in the coffee market said in an interview that since they are willing to try coffee as an "imported" drink, they might as well learn more about coffee. This person explained that as far as "Arabica" is concerned, it does not actually represent the so-called "high end". Instead, this variety of coffee beans is generally recognized by the coffee market because of its large output, stable quality, and moderate price. therefore, as long as the merchants ensure that the coffee they sell is this kind of coffee beans, then even if a few yuan a cup, the taste will not be much different. In addition, the reason why many consumers are able to accept coffee that costs tens of yuan is not only the taste, but also the environment of the coffee shop. So no matter whether the price of coffee is high or low, the key is for consumers to spend their money clearly, rather than blindly pursuing high-end.

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