Apple retail stores will be revamped in May! Like a Starbucks coffee shop?
Angela Ahrendts, Apple's senior vice president of retail, told CNBC on Tuesday that the company's upcoming Dubai store would be one of the first to be completely renovated, turning Apple stores into places similar to Starbucks.
The new retail store will feature lecture and meeting spaces, new large screens and hardware, and so-called "Genius groves," the tree-lined area where the original Genius Bar was located. In addition to traditional IT services, creative experts such as photographers will be resident, Ahrendts said.
Apple's move comes as its services business--which includes the Apple Store, Apple Music and Apple Care--has become a faster-growing source of revenue than its flagship iPhone smartphone. Ahrendts said critics of Apple chief executive Tim Cook always see whether iPhone sales are falling, which suggests they "probably don't really know the company."
Tim always talks a lot about the services business on earnings calls, and he explains how fast it's growing." Ahrendts said. "In retail stores, we haven't been able to 'unlock' this part yet."
The new educational program at the new store will be called "Today at Apple" and aims to make Apple retail stores meeting places for the next generation, similar to today's coffee shops that have become virtual offices for creative experts, Ahrendts said. While the idea of having people meet in retail stores may seem like supercharged capitalism, Ahrendts says Apple has always worked to bridge the gap between selling products and creating communities.
Today at Apple will be available globally in May, when every retail store will offer the new program.
Some retail stores-such as the iconic Glass Cube on Fifth Avenue in New York City-will be renovated, but others could be transformed overnight. Ahrendts likened the change to the difference between the iPod Nano and the iPhone 6. "Our internal narrative at the company is that this is the biggest product Apple has ever produced." Ahrendts said.
Steve Jobs, Apple's late co-founder, closely oversaw the original design of Apple's retail stores during his lifetime, and Mr. Ahrendts said he still had an influence on this new version of the store.
"I think anything you do at Apple gives you a tremendous sense of responsibility. You will want to continue tradition, and our spirit is about people, and our task is to enrich their lives and change the whole world." she said.
Ahrendts joined Apple in 2014 after serving as CEO of BlackBerry. Ahrendts said she told Cook she was "not a tech expert" and that she believed Cook chose her for the senior vice president of retail position because of her leadership skills.
"My father used to tell me,'I can teach you anything, but I can't teach you how to feel and care.'" Ahrendts said. "There are seven billion people in the world, so it doesn't matter what you do. The important thing is that when they open up and you do the same, you can dream of doing something great together."
- Prev
Don't drink too much coffee? Research says it's okay to drink four drinks a day.
Love to drink coffee, but afraid of drinking too much is bad for your health? A study by the International Society for Life Sciences, an international academic group based in Washington, found that consuming 400 milligrams of caffeine a day, which is equivalent to drinking four cups of coffee, does not harm health, while pregnant women can consume 300 milligrams of caffeine a day. The researchers made a comprehensive analysis of the publication from 2001 to 2015
- Next
The globally recognized coffee Bible of the World Coffee Map was introduced to China for the first time.
"Coffee Map of the World" / 198 yuan (English) James Hoffman, a god-man in the coffee world published by Citic Publishing House in July 2016, once suffered from being unable to find a comprehensive and readable book on coffee knowledge, so he simply wrote one of his own. this is the globally recognized great coffee bible "World Coffee Map". When you check Amazon websites in the United States, the United Kingdom and other countries, you will
Related
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!
- Lucky launches rice milk latte! Netizen: After drinking it, I thought I bought it an ordinary latte
- Remove the perimeter! Naixue's largest flagship store in the world quietly closed!!
- Manner Co-branded Cup is a literary style?! Netizen: I almost didn't recognize it
- How to make bubble ice American so that it will not spill over? Share 5 tips for making bubbly coffee! How to make cold extract sparkling coffee? Do I have to add espresso to bubbly coffee?
- Can a mocha pot make lattes? How to mix the ratio of milk and coffee in a mocha pot? How to make Australian white coffee in a mocha pot? How to make mocha pot milk coffee the strongest?