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150000 customers join hands with Starbucks, Earth Day "contribute a cup"

Published: 2026-06-03 Author: World Gafei

Last Updated: 2026/06/03, On the morning of April 22nd, in the flagship store of Chengdu Starbucks Ocean Taiguri, the bean grinder was spinning at full speed, and Xiao Kaidi, as the assistant manager of the store, had been busy all the time. The busy scene of smiling and quickly handing cups of fresh filtered coffee to orderly queuing customers is a microcosm of Starbucks' more than 2000 stores in China responding to Earth Day.

On the morning of April 22, in the flagship store of Chengdu Starbucks Ocean Taiguri, the bean grinder was spinning at full speed, and Xiao Kaidi, as the assistant manager of the store, had been busy all the time, smiling and quickly handing over cups of fresh filtered coffee to orderly queuing customers.

Such a busy scene is a microcosm of Starbucks' more than 2000 stores in China in response to Earth Day. As of 12:00 that day, Starbucks had delivered more than 150000 cups of freshly filtered coffee. At the same time, more than 800000 customers responded positively and supported the Starbucks online "contribute a cup" environmental initiative to join the team of Love the Earth.

As one of the theme activities of Starbucks Earth month, Starbucks launched the "give a cup to thank you with coffee" campaign on World Earth Day, which attracted many customers to bring their own cups to the store for coffee. This is also the fourth year in a row that Chinese mainland China has held Earth Day in Starbucks. So far, it has given away nearly 400000 cups of freshly filtered coffee, witnessing the growing popularity of the concept of environmental protection.

"I haven't had much rest all morning, but it's really nice to watch the team of customers get bigger and bigger year by year, even if it's worth the hard work." "many customers have become regular customers who bring their own cups of coffee through years of activities, and they are willing to work with us to help protect the planet," Xiao said. "

While giving away coffee, Xiao Kaidi and his store partners also carefully prepared succulent plants grown with coffee grounds as fertilizer and presented them to customers who participated in the event. In addition to peculiar smell, formaldehyde absorption, but also can beautify the family, the environmental protection idea of killing more than one stone has won the unanimous applause of customers.

Mr. Hu, a customer, has participated in Starbucks Earth Day for four years in a row. This year, he also invited family and friends to join him. "this activity is very meaningful," he said. Environmental protection is not a slogan on the wall or a slogan on the mouth, but starts with a paper cup and every little thing of the day. "

Outside the stores, the small green whirlwind of Starbucks Global Service month is still active in Starbucks' communities, Hongmei Street in Shanghai, Baiyun Mountain in Guangzhou, and Nanshan District in Shenzhen. Have left Starbucks partners, customers and volunteers pragmatic footprints of environmental protection actions, to clean communities, low-carbon life and other rich and colorful forms, starting from the small things around us, together to protect our beautiful earth home.

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