Question: why are Koreans so successful in opening cafes?

Which brands are the most popular cafes in China's first and second tier cities in the past two years? The answer is not Starbucks, nor COSTA, but all kinds of cafes with Feel: Coffee with You, Man Coffee, Zoo Coffee, Hollis Coffee, Road Coffee and so on. These cafes have one thing in common: they are all Korean!

Why are Korean coffee shops so successful?

Which brands are the most popular cafes in China's first and second tier cities in the past two years? The answer is not Starbucks, nor COSTA, but all kinds of cafes with Feel: Coffee with You, Man Coffee, Zoo Coffee, Hollis Coffee, Road Coffee and so on.

These cafes have one thing in common: they are all Korean!

Coffee? Come on, it's just a little prop!

Did the Koreans really get the true teachings of the coffee gods? Got some tips? Today, let's share how successful the coffee shop opened for Korean people is:

Common coffee shop "factions" on the market:

European coffee shops represented by French and Italian coffee: special emphasis on the quality and taste of coffee beans, summed up in a recent popular sentence: private shops with craftsman spirit;

American cafes represented by Starbucks: mainly emphasize professionalism, speed, business atmosphere is very strong, slowly evolving into the second office of urbanites;

Taiwan coffee represented by Shangdao coffee, Laoshu coffee and Zhenguo coffee: it can be said that it is a coffee brand that really adapts to China's national conditions. It is an evangelist of coffee culture in the mainland of China. It successfully combines coffee culture with China's unique leisure culture. Therefore, it is only seen here to fight landlords while drinking coffee. Perhaps too successful, so that the successor less incentive to continue innovation.

The Korean Cafe was a complete reenactment of the Korean drama! Give you a chance to escape from reality for a short time with gorgeous space beyond your imagination! Coffee? Come on, it's just a little prop!

Next, let's highlight the current popular Korean cafe brands:

Caffe bene

South Korea's largest coffee chain company, since its establishment in 2008, has more than 900 stores in South Korea, headquartered in Cheongdam-dong, Jiangnan District, Seoul. In addition to coffee, it also operates various high-end tea, latte, juice, waffles, bread and other commodities. At present, there are more than 1200 chain stores in the world, distributed in Korea, the United States, the Philippines, Cambodia and other countries. March 2012 Caffebene entered the Chinese market. It quickly blossomed everywhere in first-tier and second-tier cities. The door is a huge portrait of Jang Keun Suk, a little careless to think which handsome guy is looking at you!

Zoo Coffee

Zoo Coffee was founded in South Korea in 2009, and by 2011, it had more than 100 stores in just two years, becoming one of the hottest coffee chains in South Korea. Zoo Coffee founder Jin Jianyou is a very energetic young Korean. He started his business at the age of 26 and tried many innovative and unusual industries, such as 24-hour delivery. Finally, the cafe opened! He himself is a coffee addict, with at least three cups of American coffee a day. "South Korea's coffee market is saturated, while China's market still has a lot of room," Kim explained. (This depends on how everyone understands it)

maan coffee

This cafe is even more interesting. The founder is a Korean who started his business in Beijing, called Xin Zixiang. Headquartered in Beijing, the first store, Beijing Lido Store, opened in January 2011. By the end of 2013, more than 60 stores had been opened in more than two years. It is said that the first 36 stores have begun to make profits. Diffuse coffee takes the way of direct sales and cooperation. Diffuse coffee accounts for 25%-35% of the equity of stores, and partners account for 65%-75%. Such a coffee brand with no background, no brand story and no strong capital can develop to this extent in just three years.

Hollis Coffee

Hollis Coffee was founded in 1998 as Korea's first branded coffee chain and now has the same number of stores in Korea as Starbucks. It is currently one of the four major coffee brands in Korea, with branches in China, Thailand, Malaysia and other countries. In March 2013, the first store of Hollis Coffee China opened in Chegong Temple, Shenzhen. In the second half of 2013, the global flagship store opened in Shenzhen Happy Coast (Shenzhen again, it is estimated that people who have been to Happy Coast have drunk their coffee). In 2014, badminton champion Lin Dan joined this coffee brand and opened the first Hollis Coffee in Beijing.

After listening to these brands, in fact, everyone understands that it must be reasonable for Koreans to be so successful in the coffee shop segment:

1. The entrepreneurial spirit of Koreans who are constantly seeking change.

In the past, a Taiwanese uncle talked about the characteristics of Taiwanese businessmen. The general idea was that the reality of an island country makes Taiwanese people not generous enough, but the limitations of natural environment and resources fully stimulate human potential. Koreans and Japanese are probably similar. This characteristic cannot be copied. It is due to nationality. (Again, South Korea has a population of more than 50 million and a land area of 99000 square kilometers, slightly smaller than Zhejiang Province).

2. Koreans have a surprisingly good sense of design.

In fact, from the 2001 film My Savage Girlfriend, we can feel that Koreans 13 years ago were far ahead of China in understanding color, composition and detail. Since then, Koreans have continued to occupy a very important position in the field of web design and game design. These may be the natural sense of design directly opened up the taste gap with the Chinese local tyrants 'own cafes. Zoo Coffee founder Jin Jianyou is an example, this brother has never studied design, but the feeling of design is surprisingly good, all the design ideas and specific implementation in the cafe are his own!

3. The success of Korean cultural export.

Some people say that South Korea has done one thing in the past ten years, constantly using music, movies and TV dramas to carry out "cultural aggression". The result of perseverance is of course success. Korean goods are synonymous with fashion, romance and aesthetics in the minds of young people. A piece of news I saw today can be said to be an extreme comment: after a handsome Brazilian guy stayed in South Korea for a year, he fell in love with Korean culture and finally relied on powerful plastic surgery technology to make himself a black-haired Asian man with single eyelids.

4, South Korean coffee shop money is not coffee.

It is a variety of desserts and foods with exquisite tableware, fresh ingredients, bright colors and creative presentation. Waffles are generally sold in cafes and generally cost no more than 20 yuan, but at Hollis or Man Coffee, the waffles are placed on a beautiful plate, squeezed with cream or chocolate, and the price of a plate is 35 yuan or more.