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The pressure of funds for survival of Coffee in Zoo highlights the development prospect of ZOOcoffce
Zoo Coffee announced its new plan for this year yesterday. A reporter from the Beijing Business Daily learned that the zoo coffee will abandon the joining mode and turn to a direct operation in the future, and the overall number of stores will also be greatly reduced. In addition, Zoo Coffee also seeks to de-Korean, hoping to get rid of the bad reputation of Korean coffee in China caused by a series of closures and runaway, and realize localized operation. According to the analysis of people in the industry, give up the joining mode.
2016-01-14 Zoo Coffee de-Hanhua Survival Capital stress highlight ZOOcoff -
The zoo coffee wants to "de-Han" to survive.
Zoo Coffee recently announced a new plan for this year. Zoo Coffee should not only solve the chaos of joining, but also think about how to quickly eliminate the negative impact of running events on the brand. In this regard, Jin Jianyou, chairman of Zoo Coffee, made it clear that he hopes to break away from the setting of Korean coffee, and hopes to accompany you by changing to a direct marketing model and a representative of Korean coffee brands that have lost the market.
2016-10-08 Zoo Coffee go to Hanhua Survival recently announced that this year -
Zoo Zoo Coffee update: give up the franchise model, denying that it will be acquired by Kopi Luwak
One after another broke that the franchisee ran away from the zoo coffee, the brand image seems to be tied with the Korean coffee representative coffee to accompany you. This is probably the most anxious thing for Chairman Jin Jianyou. He said the zoo coffee is seeking to survive with a broken arm: 1. Give up the much-criticized joining model; 2. Introduce capital and change it into a direct store; 3. Deny that Kopi Luwak is a return on investment
2016-01-19 Zoo coffee latest information give up join mode deny will be cat shit