What do you need to know before you open a coffee shop?

In the more than 2 years of running a ten-point cafe, I have met countless friends who said to me: wow, you are great here, and my dream is to open a cafe. Quit a high-paying job, open a cafe and raise a cute pet, which is what many girls want. Phellodendron mandshurica (Thunb.)

But you mustn't ask me this: how did you do it? How do you think of a cafe? I'm sorry, I didn't plan to open a coffee shop. Because one of the branches I used to work for was opening a coffee shop, I knew very well that coffee was a product with a lot of culture. I didn't know anything about coffee beans, roasting points, hand-made flowers, and so on. At that time, I knew nothing about coffee. I never wanted to delve into a whole new field that was blank to me. Phellodendron mandshurica (Thunb.)

When I left the workplace, I had no idea what I was going to do next. All I know is that I want to say goodbye to my comfort period and start a business. Well, it's the same idea as many girls: I want to open a small shop I like, but I haven't figured out what kind of shop I want to open. Arbitrarily chose to leave, is to force myself, I have always believed that: people do not force themselves to never know how strong their ability; this sentence confirms my gains in the workplace. Phellodendron mandshurica (Thunb.)

Do you think I started my business so arbitrarily? NO, leaving the workplace only makes me stand at the gate of starting a business. How is the right way to make a dream come true? "

First, be full of enthusiasm for your choice.

It was an accidental opportunity. My friend introduced me to a boss who opened more than 20 milk tea shops in Wuxi. I thought carefully about my situation before I went to Wuxi to study. Well, about eating, I really like it. Phellodendron mandshurica (Thunb.)

Like to cook about food, every time when cooking at home to see their own table of food will be very happy. I also enjoy the time of cooking food. When I smell the fragrance all over the room, I will feel very warm and satisfied. I also like to wash and brush in the kitchen. After washing, the dishes will be neatly stacked in the kitchen cabinet, and I will feel calm and beautiful. I prefer to share my achievements with my friends, which is a happier thing for others to be happy. Phellodendron mandshurica (Thunb.)

Many friends only like to cook food, but have no feeling or trouble about washing the dishes. I would like to remind you that in addition to making food, you have to choose suitable containers, consider the beauty of the products, and consider the wear and tear of the utensils. So the things you choose must be full of enthusiasm from beginning to end. Phellodendron mandshurica (Thunb.)

II. Learning skills

And about milk tea, it is my favorite drink. At that time, in the office, I often prepared Earl, British, Hong Kong and other flavors of milk tea in the drawer specially for snacks. I still remember reports that Jacky Cheung, the singer, was also very fond of milk tea. Phellodendron mandshurica (Thunb.)

So I packed my bags and went to Wuxi from my hometown in Fujian to study. On my first day at work in Wuxi, I went back crying and felt very sad. Sitting on the bus back to the dormitory, I thought: my original job was so comfortable and comfortable, with my own independent office and apartment, and I went in and out of various high-end places with high heels every day. Now, wearing flat shoes, I was huddled in a small shop with a group of 16-or 7-year-olds in a small shop. On the first day, I couldn't even say "Welcome". I felt that I couldn't save face. I experienced this kind of standing work for 10 hours for the first time, and I was so tired that I got a leg cramp that afternoon. These are the big heart gaps that I didn't think of at first. Phellodendron mandshurica (Thunb.)

It was in such a small shop of less than 20 square meters that I began my preliminary study in the catering industry. After finishing my study in Wuxi, I came to Shanghai and found that my friends around me had a bad impression of milk tea, because many businesses used bad materials. It's bad for your health. So, I thought: then I will make healthy milk tea. Later, I found out how right it is to choose [health]. Now people are in an era of over-choice, choosing the taste, appearance, price and so on, and more and more people choose to be healthy. Phellodendron mandshurica (Thunb.)

Later, when I opened the coffee shop, I also adhered to the concept of health. Whether it was coffee, desserts, and simple meals, I insisted on using good ingredients, rejecting semi-finished products and making them by hand. This is also one of the reasons why cafes are so popular now. Most of the time, we don't need more introductions, guests who have been here will understand, and old guests will take the initiative to say to their friends: they use good materials and eat very relieved.

Therefore, to make a healthy drink, you have the confidence to do things on your own, and you can also get a good taste for the guests. The threshold of the catering industry is very low, for friends who feel that technology is not important, I would like to say: food must not be casually, from the selection of materials to processing to production, do not fool customers. Don't think that you can go to a treasure or supermarket to buy some semi-finished products and heat them up in the microwave oven. Why should you choose to go to your store when consumers themselves can do things like this? Now the smartest is the consumer, if you fool the consumer, he will only have one chance to come to the store, to fool the customer is to fool himself. Phellodendron mandshurica (Thunb.)

Third, stick to your goals

After trying the good result of O2O selling milk tea online, my desire to open a small shop is getting stronger and stronger, because landing can make the development more reliable. So while I was looking for the storefront, I began to look for the appliances, equipment and other preparatory work needed to open the store. Phellodendron mandshurica (Thunb.)

There is always a lot of grinding for good things, looking for a shop for nearly a year. Either the location is not ideal, the cost is too high, or the husband does not support it. It is really important to have the support of your family, and more importantly, to strengthen your belief: don't give up your goals because of the opposition of your friends and family. I remember that because my husband was worried that I would fail, from the time I started looking for a shop to settling down a shop, he never expressed any opinions or gave me any good ideas. Whenever I have a problem and want to discuss a solution with him, he always tells me that this is no good, and that is no good either. I remember when I was waiting for a train to go home at the subway station on the day the coffee shop negotiation ended, I felt uneasy when I wanted to invest all the money I had been working on. I asked my husband for a supportive hug, but he coldly refused. If I have to say that my husband's support, it is that no matter how much I mess with him, he doesn't stop me. Phellodendron mandshurica (Thunb.)

…… Phellodendron mandshurica (Thunb.)

How can I go too far when I want to open a milk tea shop but end up getting a coffee shop? What kind of stories are there? Please continue to look forward to my story with the cafe.