What are the reasons for the failure of coffee shop entrepreneurship? What did you win?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

-Segmentation line-

The catering industry is also the largest industry in China, in which cafes are the first choice for many people. Everyone wants to open a coffee shop, so should we make preparations before opening a coffee shop?

Choose the location to find the most prosperous place? No!

The success or failure of a coffee shop depends largely on the location. When selecting a site, the crowd and flow should be taken into account, the crowd in the morning, afternoon and evening should be calculated, and the proportion of office workers, students and housewives on weekdays and weekends should be counted. In addition, guests should be able to arrive at the store within 5 to 7 minutes.

Just for affection? No!

Many people who want to open a shop are for the sake of literary and artistic feelings in their hearts, but in fact, without a comprehensive business plan and turnover plan, they will plant a deep mine for opening a shop. In addition to feelings, professional knowledge, management, marketing are indispensable, so that the coffee shop can operate healthily.

Make money by selling coffee? No!

It's hard to make a profit by selling only coffee. "Cafe at home usually adds light meals, especially to ensure that light meals are provided in the evening in order to make ends meet." A coffee shop agent said. Snacks, red wine, coffee cups and postcards can all be magic weapons to make money.

Open a store with 500000 start-up capital? No!

Opening a coffee franchise or an independent shop varies from person to person. Generally speaking, the franchise store requires an area of more than 150 square meters, the joining fee is 400000-500000, and then make an investment of 400000 to 1.5 million in the later stage. If you open an independent coffee shop of about 40 square meters, it will cost at least 500000, including the rent. Many investors feel that they can open a shop with start-up capital and often close down because of poor turnover, so it is more reasonable to set aside half a year's funds as turnover.

Can you make coffee in the last training class? No!

Think you can open a shop by signing up for a training class or buying a few books to learn how to make coffee? Professional technology is the guarantee of coffee quality and taste. How to make coffee and snacks is also a knowledge. It is best to invite professional baristas and roasters to join us. There are many coffee training institutions in the market, the fees are high and low, and some are unreliable.

If you have Wechat, you will be marketing? No!

In the era dominated by social media of Wechat and Weibo, marketing channels are everywhere, but it is not possible to do a good job of marketing with Wechat. It is particularly important to grasp one's own characteristics in marketing. Creative theme elements such as food, books, movies, green plants, oil paintings and pets can also improve the added value of cafes and give customers more yuan of service.

Tips A list of the costs of a small coffee shop. Rent: the cost varies from location to location. For example, the monthly rent of a non-street 80-ping coffee shop in Nanluogu Lane in Beijing is 25000, and the annual rent budget is 300000.

two。 Equipment: 80-100000 yuan (including fixed assets facilities such as coffee machine, grinder, water treatment equipment, audio, air conditioning, cashier system and so on).

3. Furniture: 60-100000 (such as bar, sofa, tables and chairs, etc.).

4. First stock fee: all kinds of coffee beans, milk, tea, fruit, ice cream and so on. A bag of high-and middle-grade coffee beans that weigh one jin and cost one or two hundred yuan can make 50 to 70 cups of coffee, so the cost of coffee beans per cup of coffee is about 3 yuan.

5. Marketing expenses: self-marketing using social media is the most economical way.

6. Personnel expenses and utilities.

7. Working capital: at the beginning of business, coffee shops should prepare a certain amount of liquidity.

Of course, some inputs are abundant and frugal, such as decoration and furniture, which can be calculated carefully. In short, the cost of opening a small cafe can be started at 500000, but there must be follow-up financial guarantee.

If entrepreneurs feel that they do not have a lot of experience in opening a coffee shop, they can choose to join and choose well-known brands, which will greatly improve the success rate of opening a store. At present, the more well-known domestic coffee joining brands are Pacific Coffee, CAFFE PASCUCCi, only Coffee and other brands, the joining fee of each brand is different, we can choose according to their own economic situation.