How should a qualified barista recommend coffee to customers?

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Baristas are makers of coffee drinks and professionals in coffee shops. In the face of all kinds of customers, one of the duties of baristas is to recommend the best coffee for them to drink. Even if the guest does not ask, we must always be ready! So what should be done?

When it comes to coffee, the first country we think of is Italy, where there is the most delicious coffee and a long coffee culture. We believe that the answer will be found in the cafe there. Caffe Pascucci is a cafe with a long history, the brand history can be traced back to 1883, in the baptism of social changes such as the World War and the Industrial Revolution, continuous progress and development, and finally make the brand's cafes all over the world! For the question of how to recommend coffee to customers, the barista here gives the following answer!

Understand the mood of the customer

To a large extent, customers' choice of coffee depends on the mood at the time, and pleasantries are the best way to understand! "how was your day?" "are you busy today? "what a beautiful day it is today!" Wait, a simple greeting can bring you closer to consumers, and they will be happy to share it with you. By answering and observing the face, tone, etc., you will soon be able to judge their mood! If the customer is in a bad mood, give them a cup of mocha, strong coffee aroma encountered with milk and chocolate, the most exciting!

Understand the taste preferences of customers

Don't believe that every customer knows coffee, and don't refuse to ask the customer questions. "do you prefer hot drinks or cold drinks? Do you like it sweet or original? Do you like milk? " Through these questions, you can gradually confirm the customer's taste. Never ask directly, "what do you want?" "A traditional one?" These questions, otherwise the customer may be embarrassed to order a random drink. Because every attempt is an opportunity for customers to explore the world of coffee, baristas can't deprive them of the right to explore just because they know more!

Ask more about why.

Some customers seem to know a lot about coffee and can clearly express the coffee they want or some special requests when ordering. At this time, you might as well ask him whether he often drinks this kind of coffee, or whether he wants to try it when he sees the advertisement, or because his idol likes it! If it is not the first answer, you need to use your expertise to provide guidance and help to them! For example, remind him of the characteristics of this coffee, whether it can accept the taste and so on! This makes it easier to retain a customer!

Confirm whether the customer is satisfied

If your time permits, you might as well go to the customer and ask if the customer is satisfied with your coffee! If they are satisfied, they can continue to recommend the same coffee on their next visit! If they say they are not satisfied, do not panic, ask the reasons for dissatisfaction, and help them recommend the coffee they can choose from next time. This can also leave a thoughtful impression on customers, even if the coffee is not good, they are willing to try it next time!

In the Caffe Pascucci Cafe in Italy, we can often see customers and baristas talking like old friends, while the whole cafe is like a social place, where people get along well and talk. In the face of such a scene, you can deeply feel the customers' love of coffee and their dependence on cafes! In China, coffee culture is not so popular, people go to cafes more as a kind of leisure enjoyment. In this case, it is all the more necessary for our baristas to recommend a suitable cup of coffee to customers to make their experience more perfect!

Now, Caffe Pascucci has also come to China, and has opened Beijing Spring OUTLETS store, Baoyuan International Shopping Center store, Jinan Book City store in Shandong Province, and more stores are also under planning. It brings not only authentic espresso, but also artistic decoration and atmosphere, making consumers' coffee experience more perfect!