Xiamen cafe density in the past five years is the first in the country, nearly 80% in the island (II)

Independent cafes are popular, chain brands are in the best shape

Environment and services are key

In the Report, coffee data from Beijing, Shanghai, Guangzhou and Shenzhen, as well as 12 key cities including Xiamen, Tianjin, Chongqing, Shenyang, Nanjing, Wuhan, Chengdu, Xi'an, Hangzhou, Qingdao, Zhengzhou and Dalian, were extracted. According to the data of "Brand List", traditional chain brands represented by Starbucks and Man Coffee are still ahead of other stores in store traffic. In the ranking of cafe service quality and environmental quality index, the service quality is listed as independent cafes, and the environmental quality is listed as independent cafes except for one chain brand in one city.

"In Xiamen cafes, independent cafes account for the majority. In order to run an independent cafe well, in addition to professional technology, the environment and service of the cafe are particularly important." Su Bailing said that after the cancellation of the professional qualification certificate of barista in January last year, more young people stepped into this field and became small coffee shop owners.

Xie Lida also said that due to the low threshold, opening a cafe has become one of the first choices for many college students and white-collar entrepreneurs. "Overall, the best coffee shops are still Starbucks-based chain brands, although from a boutique coffee point of view, they are not professional, but consumers pay." Clearly, for most people, brand [marketing], context is still key to consumer choice."