Rise: Yunnan tries its best to create the world pattern of "Yunka"

Recently, the guidance on the Development of Coffee Industry (hereinafter referred to as "opinions") issued by the General Office of Yunnan Provincial Government makes it clear that it is necessary to speed up the transformation of the coffee industry and vigorously promote the construction of coffee brands based on the geographical and resource advantages of Yunnan Province. We will build Yunnan into a raw material base for high-quality coffee beans in the world, the largest coffee processing production base in China, and build a modern coffee industry system with the integration and development of the three major industries. To realize the transformation from a big province of coffee raw materials to a strong province of coffee culture.

The "opinion" clearly points out that by 2020, the coffee planting area of the province will strive to reach about 2 million mu, and strive to achieve the main business income of the province's coffee industry of about 40 billion yuan. In terms of enterprise development goals, we should vigorously support the leading enterprises in the coffee industry to become bigger and stronger, and promote strategic cooperation between local enterprises and international coffee giants. By 2020, we will strive to cultivate one listed company in the coffee industry with an output value of 10 billion yuan, 2 enterprises with an output value of more than 5 billion yuan and 5 enterprises with an output value of more than 1 billion yuan. At the same time, the opinion also puts forward the key tasks of the future work from the following seven aspects: developing modern coffee agriculture, improving the information level of coffee industry, promoting the agglomeration and development of leading enterprises, building a development platform for coffee industry, strengthening brand publicity, and strengthening market development.