Shanghai Cafe

Coffee is not only recognized as a drink, but also second only to oil and can legally buy and sell futures in the spicy world market. Due to historical reasons, the people of Europe and the United States have always been a symbol of fashion and development, so when coffee enters Shanghai, coupled with its own high cost, the price is naturally not cheap. In terms of coffee bars, I think Shanghai is the most popular city in China. Shanghainese always like to follow the fashion, don't show signs, and stick to the stage, so eating coffee is a kind of oral enjoyment, not to mention that it is a way of life to set up a sign of the market, and has gradually developed into a symbol of elegant and fashionable urban life. as a result, cafes are widely used in urban hardware buildings. It can enhance the fashion index of the whole road and match the cultural atmosphere. The old Shanghai Gexiafei Road (now Huaihai Road) and Jing'an Temple Road (now Nanjing West Road) have a lot to do with the fact that they have a good view of the Shanghai map. Just think of the names of Ella-Hot Chocolate (Sullivan), DDS (Sweet Silk), Rosemary, Mars (East China Sea), Jimmy (Jimei), Philadelphia (Feida), Lao Dachang, Kesling, and Kangsheng. It is like a noisy and colorful city decorated with sparkling stars in the night sky.

The coffee shop derives one of the most gorgeous cultural colors is that it is exotic, warm and romantic. But to gain a foothold in hot old Shanghai, even the most fashionable and modern cafe should not play the same card according to the environment of not the same customer. Old Shanghai cafes are generally divided into two categories, one is business and administrative type, such as Mars (East China Sea) and Deda, which are located on the main road (East Nanjing Road). Due to the dense banks around the foreign banks, the layout of the shop focuses on being bright and square, which is more rigid, which is beneficial to the reception of the company and customers. Central shopping mall Jimmy (Jimei) spicy impression of the author, the area is not large, but the log white booth, brushed with alkali water snow white clean. The coffee cup is a kind of rough porcelain with a white background and blue edge, as well as simple meals such as sandwiches and hot dogs, all for the convenience of working around for a white-collar lunch. Jimei has been open all the way to the "Cultural Revolution". Illah Strawberry Ice Cream has made my tongue smell good so far.

When it comes to Jing'an Temple Road, a fashionable landmark in Shanghai, cinemas, nightclubs and dance halls are all around, which is the most popular place for couples to build fashionable people. Of course, to build a cafe, we should try our best to create a warm and romantic atmosphere. It's a pity that I raised Yan [late] for a few years, and I didn't get a chance to feel the atmosphere of the old Shanghai-style cafe. Fortunately, I still had time to see Yilayuan's death.

The quintessence of Shanghai-style culture is to launch the most characteristic exquisite at the lowest cost. The original intention of the cafe is to sell coffee, tea and simple snacks. However, when it comes to Shanghai, perhaps because of the high rent of the shop, and of course, there are also the needs of consumers. Generally speaking, the old Shanghai cafe combines western food into one and collects takeout outlets, including candy, biscuits, cookie cakes, afternoon tea and ice cream. In order to compete, in addition to coffee, each cafe has also formed its own leading products, such as boss Chang's Napoleon cake, Kesling's chestnut cake, Sullivan's cow tea and chicken tea, Swan Pavilion's cream chicken noodles, Donghai lemon pie, Jimi Strawberry Ice Cream, Feida chicken rolls, Qishilin granules full and fragrant coffee sugar …... By contrast, although Shanghai cafes are everywhere today, apart from rubies and cream cubes, can Nong remember what special pastry and snacks are available in some cafes? To put it bluntly, it is only a copy of Starbucks, not a Made in Shanghai flavor.

There are many kinds of coffee, but they are actually divided into two categories: European style and American style. It is often popular to drink fragrant and strong European coffee in old Shanghai. With the popularity of coffee and the popularity of American culture, especially the advent of Nestle instant coffee in 1938, after the victory of World War II, young people in Shanghai began to fall in love with American coffee with a light fragrance and a large quantity (with a mug). If I remember correctly, Jimei was a typical American cafe in Shanghai before the Anti-Japanese War.

There are two in Jimei Shanghai, one hot central shopping mall and the other hot Sichuan Road. Speaking of Sichuan Lulu Jiamei or along the road, but also bright, the location is better than the central shopping mall. However, in response to the iron law of businessmen, "location, location, or location", Sichuan Road is to do not pass the central shopping mall.