Twelve thoughts before opening a coffee shop. Open a coffee shop when you are ready.

Pay attention to coffee reviews (Weixin Official Accounts vdailycom ) and find a beautiful cafe to open your own shop

Opening a cafe should be a dream of many people, but most of them can only dream about it. Site selection, decoration, rent, catering, documents, promotion, recruitment, finance, how to solve these specific problems?

First thought: dream = dream?

Opening a cafe should be a dream of many people, but most of them can only dream about it. After all, everyone knows that behind all kinds of sentiment, petty bourgeoisie, literature, small fresh rock, outdoor idyllic cafes, there are countless thunder pits and a heavy income statement. I'm not that capable of doing everything from start to finish. We were thirteen executive shareholders, one of whom had spent two years negotiating the site, and the other of whom was stationed in the store to take care of all the chores. Standing at the starting point of this waste waiting to be revived, I want to record the dribs and drabs in the process for everyone's entertainment.

Second thought: rent is the last word

It is said that the rent of shops along University Road is 12 yuan, 12 yuan per square meter per day. That is, for a place of 100 square meters, the monthly rent will be about 40,000 yuan, plus property, labor, water, electricity and coal (this electricity is commercial electricity, which is more expensive than household electricity), and the operating cost will be about 100,000 yuan per month. Coffee shops are not as good as restaurants. The unit price of customers generally does not exceed 100 yuan, and the turnover rate is extremely low...

Third thought: a good name is a good start

Our venue used to be called "IPOclub", which was a bit…The key was that the owner still refused to change it. Of course, it is possible to add a prefix to the curve to save the country, but don't expect to be called a carving light, cat empty and the like, can you imagine a place called "Time Station @IPOclub"? Of course, the cow is from the cow, who saw Lanting for the first time, will think of it as an e-commerce?

Fourth thought: How many good shareholders do you have?

We are thirteen executive shareholders, eleven men and two women…As for the matter of naming names, it completely exploded. All kinds of strange names, strange flowers bloom, the process is quite happy, anyway, in the end is not the landlord crazy, male students crazy, or I crazy. There are many shareholders and few shareholders. Each has its advantages and disadvantages. Which one is suitable for you?

Fifth thought: May bloom and lonely planet

When I went to Cambodia in the early years, I saw two books most frequently, Cambodia May Bloom and LP Cambodia. The former is suitable for leisurely afternoon tea reading other people's mood notes, but if you are carrying a bag under the sun walking in the streets of Cambodia, then can only help you is the latter. Friends have recommended two books,"Just want to open a small coffee shop" and "Best Coffee Shop 86 purchase opening tips," the former tells you that opening a coffee shop is not a business, but a way of life, the latter tells you to do a good job in the business of the coffee shop, it may become a way of life.

Sixth thought: the evidence

The so-called aptitude is to worship all kinds of gods and invite all kinds of certificates. Business license of industry and commerce, tax registration certificate of national tax and local tax, food hygiene license of health supervision office, fire safety license, health certificate of employees, etc. Every witness has a story. The left hand examines the certificate, the right hand handles the certificate, only then understands this world, who who all is not easy.

Seventh thought: standing on the shoulders of giants

According to friends, before he opened, he and his two partners had gone to work in other cafes for a month each. We obviously can't do so diligently. We can only learn from others orally. You can expect that there will always be some thunder, knowing that it is there, you will still step on it, there will always be some pits waiting for you to jump, and then climb out and tell others, please detour.

The eighth thought: when the city management comes out, who will fight with it

The initiator asked in the shareholder WeChat group,"Who knows the city management?" Dead silence. You're not an official, you're not a rich, you're just a bit of an idiot. You flew back from JFK and SFO with a shiny letter and a dream that others didn't understand. You may be lucky to stay in the ivory tower all your life and continue to dream, feeling that you are somebody, you may not be lucky, come out, but fall badly, at this time you find yourself just nobody, and the world is too big for you to fear, some need respect, some need fear.

Ninth thought: congenital deficiency, shareholders to make up

Crowdfunding and crowdsourcing seem to blossom everywhere in a day. Existence is reasonable. We were eleven men and two women, and none of us had ever done serious catering, so we recruited a shareholder in charge of catering. Designers charge per square meter, but we are stupid in that place. Therefore, we are looking forward to a designer shareholder falling from the sky and stepping on the free colorful clouds to save us.

Number 10: Say something vulgar.

Someone asked the practical question,"How much does it cost to play?" The budget isn't quite done yet, and I'm not sure how much it will cost. It should be enough for Chanel Classic Flap, but not enough for Hermes Birkin. No matter how beautiful Chanel is, I can't suppress my strong diaosi temperament, so I choose not to carry it on my back, but to open it on the roadside. Just, decoration, catering, promotion, recruitment, finance, have you ever seen Chanel that is so difficult to manage?

Eleven thoughts: club setting, canteen temperament

The structural designer is said to be a foreigner, up and down, extending in all directions, very spatial sense. A few bars that looked like the front desk of the company, a small blackboard newspaper on the wall, glass bead curtains, and strange chairs created a harmonious atmosphere in the company canteen. During the shareholders 'meeting, he couldn't help but slap the table and stand up."Change all these chairs for me!" Of course, that is, if the finance department approves it. In addition, the product manager will also say that no matter how ugly the chair is, it is also a chair. It cannot be used indoors and can be placed outdoors first.

Twelve thoughts: there is no boss who is not bitter in the world

Friends called tonight's party, but I usually mix Changning, evening to go to the shop of small Yangpu meeting, and usually mix small Yangpu He guide, evening to Jing 'an his shop care. In most start-up shops, someone has to work day and night for all kinds of trivial chores, either me or TA. You think you go to a cafe and consume the mood, but you are wrong. What you consume is someone else's bitterness.

Thirteen thoughts: how good suggestions must be feasible

There are always some friends who love criticism and challenge. They like to send Weibo @ me, and then start to complain about our client. The account cannot be logged in, the map location is not accurate, and even the merchant attitude is not good. I don't know how to code, I don't know how to map, I'm not the founder, I'm ashamed of my love for my folks, the only thing I can do is apologize. In fact, I also want to give our IPO club a high-end foreign position, and then Tian Luo girl overnight change the old appearance, but even if the horse whip, also have to take care of the horse and whip feelings.

14: Let me hear your needs.

This cafe series, the first thought led to the same cafe complex calf; the ninth thought led to furniture supplier Shun Ma and Zhiwei team who made coffee beans in Laos; the fourteenth thought led to cafe designer Zhou Meng. Thank you very much! I also have a wish to find an illustrator, collect 108 ideas and 108 illustrations…and then…call the dragon…

Fifteen thoughts: in the 21st century, the most lacking is talent

The Starbucks girl downstairs from the former owner always greeted,"Work overtime again today, don't work too hard." Although he knew that it was a product of strict training, he still felt that it was much fresher than the black face of someone in the office. Most of the customers who came to the coffee shop did not know who the boss was behind the scenes, so the coffee girl became the facade of the shop.

16: Who will buy my coffee?

"One step difference three cities", retail location has always been a knowledge. But we were chosen by the address. The advantage is that we don't need to pinch stopwatches all over the street to measure the flow of people, nor do we need to study urban planning drawings to understand the current and future traffic trends, let alone fight with landlords with emotion and reason. But the bad thing is, the mountain doesn't come to me, I can only go to the mountain.

Seventeen thoughts: iPhone and pull flowers

When Hua Zong's costume guide first came out, I thought it was quite interesting. Later, some aesthetic fatigue, always feel that the tide is too much. For example, the "coffee cavity guide", wearing 400-degree myopia lens female Ber favorite such a tone. They always order cappuccino, latte or fancy mocha, are far more interested in pulling flowers than coffee itself, then pull out a printed iPhone and take a few art photos with filters and post them to Instagram. Not many of the customers who come to the cafe are actually experienced coffee customers.

There are too few people who are extremely particular about the origin and process of coffee beans, and most of the time they can't keep a cafe alive. We need serious coffee customers, ordinary people who are interested in pulling flowers, and people who are willing to share on Instagram, Facebook, Weibo, WeChat and other social media with iPhone, whether TA is true literature or fake literature. Life needs is to open a closed eye, pull flowers are actually quite beautiful, no matter how it tastes.

Eighteen thoughts: once electricity, a drop of water, when thinking hard

At today's shareholders 'meeting, we sorted out the budget again and found that with our area and the highest ten meters of empty space, the air conditioner is bottomless. Someone once said that the "middle way" of air conditioning temperature is a knowledge, to let the guests who come in in the middle of summer feel cool at once, but sit for a long time will not be comfortable to stay in the store. But anyway, the store is open, business needs to be done, air conditioning must be turned on, and guests must not sweat too low carbon life. Roofs and walls are planted with moss and green plants, which can physically cool down, and hollow glass can be replaced to reduce heat dissipation. Another shareholder said that he could consider making a water curtain and controlling the water output with procedures... energy conservation and emission reduction, and building a harmonious ecological environment. If he was not careful, we would also be the main theme.

19: Less is more

Americans who have nothing to pursue have filtered the complex coffee culture and turned the strong Italian coffee into Starbucks after blending countless amounts of water and milk. They say, don't be too particular, it's almost good. The important thing is that everyone is harmonious and happy together. It turned out to be popular everywhere except in Italy. Approximately, this can be applied to a popular saying in China: "Those who get silk will get the world."

Twenty thoughts: coffee beans, southern health

Before my family bought a coffee machine, my whole concept of coffee beans was a cash crop growing in the hot south. Later, I began to buy beans to brew coffee, only to find that the original origin, altitude, roasting method, etc. will determine the different tastes of coffee, and the knowledge is so deep that people are discouraged. A friend of mine is doing Strategy & BD in a foreign company. He runs a small coffee bakery in his spare time. He has all kinds of high-end, all kinds of literature and art, all kinds of exquisite.