A novice runs a coffee shop and teaches you how to open a coffee shop.

Pay attention to coffee reviews (Weixin Official Accounts vdailycom ) and find a beautiful cafe to open your own shop

How to open a good coffee shop? In fact, this is not a big problem, many people choose to open a coffee shop this project, but how to open a good coffee shop, let's find out together.

How to open a coffee shop? Morning exercise, walking, bonding coffee shop.

Just after the Spring Festival in 2004, Zhang Linlin, who lives in Badaguan and majored in fashion design and performance at Qingdao University, faces the problem of finding a job. But one morning in April changed her mind about employment. That day, Zhang Linlin, as usual, accompanied her parents to the seaside for morning exercise. When they walked past Huiquan Square, they found that there was an advertisement for investment promotion on the square, to the effect that Huiquan Square would be reopened after renovation and now began to attract foreign investment. Zhang Linlin, who has always wanted to open a shop, thinks this is a good opportunity. Considering that the street is full of clothing stores, Zhang Linlin gave up the idea of opening a clothing store, but thought of opening a coffee shop.

How to open a coffee shop? Learn how to make coffee from employees

Later, after discussing with her parents, Zhang Linlin selected a 200-square-meter storefront under Huiquan Square. The hardware problem was solved. Zhang Linlin went to a training school for a month first, but she realized clearly that what she had learned was only "fur." So after returning from her studies, when the coffee shop first opened, she didn't work directly, but hired several employees with coffee making experience and learned from them modestly.

How to open a coffee shop? Earn up to 3000 yuan a day in the first two months

On July 7, 2004, the seventh day after Zhang Linlin graduated from university, her coffee shop, Bai Espresso Coffee Shop, officially opened in Huiquan Square. Because it was summer, it was very popular. "At most, I earned 3000 yuan a day." Zhang Linlin said. After entering September, there were fewer people on Huiquan Square, and her coffee shop gradually became lighter, sometimes with a daily turnover of only about 100 yuan. Zhang Linlin took advantage of the off-season to decorate the original one-story store into two floors, enriching the business projects, changing only selling coffee into selling various drinks and making and selling western food, and received very good results.

How to open a coffee shop? A heavy rain lost hundreds of thousands

A heavy rain in the summer of 2007 almost extinguished Zhang Linlin's entrepreneurial dream. "It was a pouring August night, about two o'clock in the morning, and I was woken up by the clerk's phone call." Zhang Linlin recalled,"When I arrived at the store, the water inside was already half a meter deep..." The rain caused her hundreds of thousands of direct losses, which did not include the intangible losses caused by the closure after the rain.

How to open a coffee shop? You have to persevere even if you don't lose or earn

Since she started her business, Zhang Linlin has not only enriched her business projects, but also used her spare time to "recharge" the entrepreneurship training class held by the labor and social security department in Shinan District and learned some knowledge of business management. "Although these five years down, in terms of efficiency, I belong to no loss, but I do not feel discouraged, I will continue to persevere. I believe that as long as we persist, there will always be a day when we will see rainbows." Zhang Linlin said that if Huiquan Square's popularity still does not flourish, she will consider choosing another store location.

[Related reading]

How to choose the right place to open a cafe

How to choose the appropriate location is the key to coffee shop management, if a shop can choose a good and appropriate location, the success rate of business is about 70%. If the customer footprint is sparse, no matter how grand the store is built and how attractive the coffee is displayed, it is difficult to achieve ideal sales.

The principle of coffee shop sales is to build shops (commonly known as ports) in places that can fully attract customers. Especially for small-scale cafes, because it does not have other comprehensive functions like large cafes, more attention should be paid to the choice of location, which will be the starting point for the success of cafes.

However, for small and medium-sized coffee shops, whether it is facilities or coffee types, they cannot compete with large coffee shops. Therefore, in order to win customers and grasp the business circle, we must fully grasp the characteristics of the location, because the cafe is also a location industry. Therefore, the selection and application of location conditions have become the primary task of management. It has been said that if a cafe can identify a suitable location, the success rate of business is about 70%. it is evident that the effective location is of great importance to the operation of coffee shops.