Let coffee go abroad, the aggregation effect of Chongqing Coffee Trading Center is beginning to show.

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As soon as we entered the Chongqing Coffee Trading Center, the strong smell of coffee came to us, which attracted a lot of media representatives to move their index fingers.

As soon as we entered the Chongqing Coffee Trading Center, the strong smell of coffee came to us, which attracted a lot of media representatives to move their index fingers. On the morning of June 7, more than 100 representatives of more than 40 media who came to Chongqing to participate in the "Chongqing trip to build a national well-known news client in inland open highlands" came to Chongqing Coffee Trading Center. What arouses the interest of media representatives is not only coffee, but also the strength of Chongqing to start a big business of coffee trading without producing a single coffee bean.

According to the data, China's coffee bean consumption increased from 26000 tons in 2006 to 134100 tons in 2014, equivalent to 5.16 times that in 2006. the average annual consumption of coffee beans is nearly 60, 000 tons, and the average annual growth rate of coffee bean consumption is 26.59%, which is 10 times the world average. However, in terms of per capita consumption, Chinese people currently consume only 4 cups of coffee a year, compared with the consumption of more than 100 cups in neighboring countries, the market potential is huge.

Zheng Zhi, chairman of the supervisory board of Chongqing Coffee Trading Center, said that the development of the domestic coffee industry is in the initial stage, and the current situation of the industry is "small scattered". There is an urgent need to establish a trading center to build bridges and gather favorable factors for the development of the industry.

In the face of such opportunities, Chongqing Energy Investment Group Limited cooperated with Yunnan Hougu Coffee on June 16, 2016, with Chongqing as the core to promote coffee trade and import and export business with Europe as the target market.

Zheng Zhi said that although Chongqing does not produce a single coffee bean, the construction of a coffee trading center has very obvious advantages-the three major transportation hubs of water transportation, railway and air transportation are complete, as well as the corresponding first-class ports and bonded areas. logistics conditions are superior.

In addition, Chongqing is not only close to Yunnan, a major coffee producing province, and Southeast Asia, which accounts for 1/3 of the world coffee output, but also through the golden waterway of the Yangtze River, the ASEAN international highway logistics channel, Chongqing, Europe and other transportation locations, taking advantage of the open highlands in the west. It can not only radiate China, but also outside Vietnam, the overseas supplier of coffee raw materials for Unicom. It can also go directly to the hinterland of Europe, which is the main consumer market of coffee, from Chongqing, Singapore and Europe. From Chongqing to Duisburg, Germany, the whole journey is more than 11000 kilometers, which takes only 13 days, which is 30 days less than river-sea combined transport and 4 less expensive than air transportation.

With the help of Chongqing's unique location advantages, Chongqing Coffee Trading Center can give full play to its logistics and financial support for coffee trade, closely connecting Yunnan, Southeast Asia, South Asia and other major coffee producing areas in Asia with the European market. become an important distribution center of coffee logistics, and form the radiation and agglomeration of the global coffee industry.

Since its opening in June last year, Chongqing Coffee Trading Center has achieved a total of 6.05 billion yuan in spot coffee transactions, 3.64 billion yuan in 2016 and 2.41 billion yuan from January to May this year. The target for the whole year of this year is to achieve 4.5 billion yuan in transaction volume.

Hu Qianwen, editor-in-chief of news client information, seldom drinks coffee. For the Chongqing Coffee Trading Center, she pays more attention to the significance of the trading center in promoting domestic coffee. "what people usually drink is mostly imported coffee, while domestic coffee is rarely heard of," she said. With this trading center, domestic coffee can go abroad better. "

Going abroad and going international is also the future development plan of Chongqing Coffee Trading Center. With the increase of trading volume, Chongqing Coffee Trading Center has become the largest electronic coffee trading platform in China.

According to Zheng Zhi, by 2020, Chongqing Coffee Trading Center plans to develop into the largest spot electronic trading platform for coffee in Asia, and the ultimate goal is to develop into a service platform for the coffee industry with global influence.