The rebirth of coffee by-product: coffee peel tea

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Ordinary consumers know little about the "coffee peel" (Cascara). Although it is quite common in the origin of coffee in Central and South America, the public still knows little about it. This summer, that is expected to change, as peel tea appears in major markets around the world as a by-product of coffee, this innovative drink is expected to become the new favorite of the coffee market this summer.

Starbucks is the first chain coffee company in the world to launch coffee peel tea products. The company launched a brand new peel tea latte at the beginning of 2017, which started the coffee peel tea craze. Starbucks coffee peel latte is a drink made of espresso, whisked milk and pericarp syrup. The essence of the peel is mixed with sugar and then mixed with the dried milk to give people a taste of the origin of the coffee.

In Spanish, "Cascara" means "shell", that is, the red skin and pulp wrapped in the surface of green coffee beans, which are thick and slightly bitter, with a sweet texture like grape skin. In the country of origin, growers have developed the habit of drinking pericarp tea, but most of the peels rich in antioxidants are discarded or made into fertilizer.

In Colombia, iced peel tea is a cool drink made from dried peel and mixed with carbonated water, sugar and ice cubes, which perfectly shows the subtle taste of the pericarp, so it is very popular locally and taste it carefully. you can taste the flavor of brown sugar and maple syrup, as well as the aromas of fruits such as plums and cherries.

In other countries, people are trying to make all kinds of peel drinks. In the UK, London-based Square Root partnered with Climpson & Sons to launch Cascara Club Soda, or coffee peel soda. A bright red, all-natural drink made from Bolivian coffee peel, Jamaican hibiscus flower and Lemon Juice "tastes amazing and refreshing, with aromas of raspberries, raisins and cocoa." At the same time, in order to let consumers better understand these tastes, the company also launched a special cherry cocoa-flavored soda.

Meanwhile in Germany, Privatbraueri Gaffel Becker & Co in Cologne has launched a canned non-alcoholic peel tea soda, a vegan, gluten-free, extremely low-calorie open-bottle drink that tastes sweet and fruity when mixed with Lemon Juice and tequila syrup. Coffee peel is rich in antioxidants and vitamin C, with only 16 calories per 10 liter of calories, meeting consumers' demand for a healthy diet.

Stumptown Coffee Roasters, a pioneer in cold extraction coffee, has also partnered with Slingshot Coffee Co to launch an unprecedented canned peel tea drink. Mix 1:1 peel tea with cold extract coffee, and all the ingredients for this single coffee plus single variety peel drink are made in Finca Kilimanjaro, El Salvador. Stumptown even published the detailed production process of the product on the official website, including coffee planting, peel drying and treatment, etc., so that consumers have a better understanding of the production process of coffee peel, and then know how to distinguish the quality of pericarp tea.

At present, all companies that launch peel tea products are faced with the problem of how to explain to consumers what "coffee peel" is. Peel tea is actually a kind of tea made from coffee by-products, which is completely contrary to consumers' traditional concept of coffee and is easy to cause misunderstanding.

According to Global Data figures for the first quarter of 2017, nearly 25 per cent of consumers do not even know what coffee fruit is, with 54 per cent in the UK; in Colombia, only 6 per cent of consumers know what coffee fruit is.

The promotion of pericarp tea products requires enterprises to invest more energy in coffee knowledge promotion and education. At Spot Coffee in New York, the company marked "what is peel tea" on the menu and defined peel tea as "vanilla tea made from dried coffee peel and pulp with honey, cherry and tobacco flavors, hot and iced drinks, and high caffeine content".

Whether coffee peel tea products will fully break out this summer, let's wait and see!

This article is from [Food Business Network], original text: http://news.21food.cn/6/2805445.html