Does Nestl é open a coffee shop? You have to bring your own instant solution when you enter the store, there's nothing wrong with it.

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Recently, Nestl é opened a coffee shop in Toronto, Canada.

Well, we usually hear a lot of Nestle coffee. Nestl é runs a coffee shop that sells Nestle coffee. There's nothing wrong with it.

We have no problem with Nestl é selling instant, anyway, someone will buy it and drink it, but what does it mean to open a coffee shop? And bring your own instant solution? There is not even a handsome guy or beautiful barista in the store?

Don't say much, take a peek at it!

The only Nestle Coffee Coffee pop-up Shop, located at 499 Queen's Street West in Toronto, is open daily from 9 a.m. to 7 p.m., and will be open until June 28.

Nestle Coffee Canada's senior marketing manager says it's easy to make a cup of sweet cream instant coffee at home, but sometimes you want to get together with your friends in a cafe. If you provide such a place, a cup of homemade and cheap Nestle coffee is a good choice.

Anyway--

If you want to enter this store, you need to swipe your card to enter the door. The access card is a Nestle instant coffee that comes with you.

Nestl é made it clear that the pop-up cafe has standard comfortable sofas, free wifi, power outlets and stylish lighting bulbs, but there is no menu, no baristas, or even coffee.

Sure enough, it was the first time to see a coffee shop that even brought its own coffee.

Of course, hot water and take-out cups are still provided in the store, and the names of the guests are written on the cups. But there are no baristas in the store, the name on the cup is definitely not handwritten, and there are only 50 options.

Maybe it was to hack a certain Buck on purpose, and Nestl é deliberately wrote its name wrong! For example, Olivia is written as Olivea,Thomas, Tomoss is written, Lisa is written as Leesaw.

It is understandable that some people can wait in line for two or three hours for a drink, while others naturally go to cafes just to work in a different environment or chat with friends. Nestl é is trying to capture the heart of the latter, which is not a profitable business purely from a coffee shop's point of view. Nestl é's pop-up coffee shop in Toronto is obviously a marketing campaign with pleasing packaging.

They set up an independent website for sweet and creamy instant coffee, selling the misspelled coffee cups mentioned in ads in addition to 18 new coffee products for less than $8.

In addition to the first self-service cafe to be tried in Toronto, Nestl é invited people on its website to tell them which city they want to open the coffee shop to. And to be sure, in order to enhance the influence of the ace product instant coffee, there will be more and more marketing tricks.

But the editor said that no matter how many Nestle tricks, I won't drink instant solution anyway.