Goodman Roaster Ito Atsushi-from falling in love with Alpine Coffee at first sight

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Photography_ teikoukei

Moved by drinking Alishan coffee, Mr. Ito came to Taiwan from Japan in 2012 to develop. Five years later, he spoke Chinese more fluently, but what remained unchanged was his continued enthusiasm for coffee. Goodman Roaster (Alisan Project) is a coffee brand founded by Mr. Ito. It has four strongholds in Taipei and is located in the first store on Tianyu Street. Mr. Ito's busy figure is often seen shuttling through it.

There is a bean dryer in the glass cubicle, where Mr. Ito is doing his daily work, grinding some beans that were baked in the morning, shaking a few times, and the aroma overflows. this is freshly ground, and then inject hot water and wait for a few minutes. break out a clear mirror of the coffee grounds floating on the top, and scoop up a small tablespoon to sip when the temperature drops slightly. A series of neat moves is the "Cupping" of Mr. Ito's self-examination of coffee quality after each baking of beans.

After completing the cup test, write down the comprehensive evaluation of the beans, which depends on Mr. Ito's accumulated sense of smell and taste over the years. Both the front-line contact with customers and the baking technology that controls the soul of coffee shops are the foundation laid in the Japanese coffee industry in the past.

Mr. Ito does not pretend to be others in the process of baking beans. Although he feels tired and wants to teach people, this is an indispensable step to finish a good cup of coffee. Day after day, the spirit of the staff, Mr. Ito said so.

Explore the characteristics of coffee belonging to Goodman Roaster, which is the flavor of light roasting. But in fact, because of his work, Mr. Ito was used to baking stronger coffee; the opportunity for change was all after going to Alishan to try light-roasted coffee, opening up a new feeling on the taste buds.

"A good raw bean doesn't need too much baking, just like meat. A good meat can be roasted to get the original flavor of the meat, and so is coffee." However, the taste is still subjective, and some people are not used to the shallow-baked flavor. Mr. Ito said with a smile, "it doesn't have to be so many guests. It doesn't matter if the number of guests is a little less. People who like light baking and like our coffee will come naturally."

In the shop of Goodman Roaster, in the uppermost residential area of Tianmu, there are not many passers-by, all of whom love coffee. On weekdays, the flow of people in the store is like a steady stream, uninterrupted, but not arrogant. In response to Mr. Ito's hope that a long stream of water, coffee culture close to the way of life promotion.

The taste of drinking coffee is very similar to that of Taiwan Day, but the drinking habits and culture are a little different. The type of Coffee stand that has sprung up in Japan in recent years can best reflect Japan's coffee-drinking attitude. It does not necessarily have a seat. It has a window on the corner of the street and can easily integrate into the lives of people coming and going.

With regard to the trend of drinking coffee in Taiwan in recent years, Mr. Ito shares his observation: "in Taiwan, coffee is a special drink. It takes several hours to have a look and drink it in a very expensive cup." Lovely Chinese does not mean to overturn a boat with eight poles, but it really says something about worship.

Goodman Roaster is not defined as a coffee shop by Mr. Ito. I hope that in everyone's impression, there is a shop that sells coffee beans. If you want to drink coffee, it is not restricted by the location. Because you like to drink coffee, besides going to your favorite store or buying some favorite beans to go back, you can also feel comfortable at home and let the smell of coffee float into your life.

From settling in Taiwan after falling in love with Alishan coffee at first sight, to returning to Japan to promote home-baked coffee beans in recent years, or visiting neighboring Hong Kong, Singapore, Thailand to communicate with baristas and friends from all over the world. Curious to ask Mr. Ito, how do you feel about drinking Alishan coffee? "the taste of tea is in the coffee, and everyone is startled!" Picking up Alishan coffee unknown to the Taiwanese, roasting out the purity of beans, raw materials produced in Taiwan, and insisting on the Japanese soul, Mr. Ito extracted a cup of good coffee with the essence of Taiwan, hoping to let more people taste it. I was so moved when I drank it for the first time.

Mr. Ito, who is happy to communicate with you, will take Goodman Roaster to Culture & Coffee Festival in Taipei at the coffee shop gathering in Taiwan during the handover in July and August, sharing his own coffee culture from the perspective of living in two places.