The world's first Kiehl's Cafe is located in Taipei

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Kiehl's 's first coffee shop in the world is in Taipei. The coffee is very New York style. Figure / courtesy of Kiehl's

There are many precedents for fashion cross-industry catering. The American New York brand Kiehl's Cheers, which took 4 years to prepare, finally opened the world's first coffee shop KIEHL'S COFFEE HOUSE on the first floor of Xinyi Xintiandi, Xinguang Sanyue Taipei, bringing consumers a new shopping experience with skin care combined with New York coffee culture.

In fact, natural maintenance brands such as Oshudan in France and innisfree in South Korea all have their own coffee shops, among which Oshudan has a shop in Taipei and Tainan, where simple meals are served in addition to retail care products and coffee, while innisfree has a Green Cafe in Seoul and Jeju Island in South Korea, and then opened in Shanghai and other places to provide consumers with a new maintenance concept and purchase atmosphere. Even put the brand story in the coffee compound store to experience together.

Yao Zhengli, general manager of Kiehl's 's Taiwan brand, points out that the New York headquarters put forward this issue many years ago, allowing various districts to propose that Taiwan become the first store to make a profit, mainly because the content of the proposal is consistent with the spirit of the brand. Kiehl's began to prepare this surprise project many years ago, hoping to convey the three concepts of "community cohesion", "innovative experience" and "sharing happiness" that the brand values most through interesting creative space, so that consumers can feel that Kiehl's is not only a professional skin care expert, but also a warm-hearted brand that can rally consumers' hearts and convey joy.

Yao Zhengli said that last year, Kiehl's held its first flash flash at the Huashan Cultural creation Park, with the brand red brick and New York street style DNA creative concept, goods only sent but not sold, bringing more new customers. The world's first coffee complex store is also a rich visual feast in New York City, and partnered with Baked NYC, the "trendy baking dessert shop" in Brooklyn, New York, to invite chef Renato Poliafito to tailor the most authentic New York menu for KIEHL'S COFFEE HOUSE, so that consumers can taste the multiculturalism of the Big Apple from their taste buds. And Kiehl's, which loves the earth, even adopts coffee beans with "tropical rain forest certification" and "organic certification" through fair trade. Under the recognition of international fair trade standards, it aims to improve the work and social environment of small farmers, and contributes to the earth through every cup of delicious coffee.