How to drink Green Mountain Coffee? how to do it?

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How to drink Green Mountain Coffee?

At first, Green Mountain Coffee was just an unknown coffee roasting company in the United States, making money by selling coffee to tourists. In the mature and saturated traditional coffee market, Green Mountain made very limited profits. Innovation from Krieger became an opportunity to reverse the fate of Green Mountain, and the company's founder accurately seized on a consumer pain point: "Why do we have to make a pot of coffee at a time?" I only have one drink at a time. " Driven by this idea, the Krieger coffee machine which makes only one cup of coffee at a time and its matching single-cup drink K-cup arises at the historic moment.

The so-called K cup is a container that looks like a paper cup, which has a smaller paper cup-shaped infiltration device, which can only penetrate liquid. The cup is filled with coffee, tea or other drinks and sealed with aluminum foil to ensure that the aroma of coffee and other drinks will not be emitted. Consumers only need to put the K cup into the coffee machine, and a cup of strong coffee will be ready a minute later. The emergence of this way of drinking coffee has changed the traditional experience of consumers. In the traditional capsule coffee machine market, the rising star Green Mountain stands out by virtue of its unique Internet thinking, and has become the mainstream of the coffee machine market.

The specific practices of Green Mountain Coffee are as follows:

K-cup coffee is not only for Green Mountain's own coffee brand, other coffee manufacturers can also use K-cup patent packaging on Green Mountain's single-cup coffee machine as long as they are willing to pay 6 cents per cup to Green Mountain. The inclusiveness of this platform has not only attracted an influx of coffee brands, but tea and hot cocoa producers are also happy to participate. Relying on this open K-cup ecosystem, Green Mountain has not only been able to enrich its product range, expand rapidly, and even become the setter of industry standards.

Data show that the US consumer market is becoming saturated, sales of Green Mountain's capsule coffee machines have declined for six consecutive quarters, and K-cup sales, which account for 80% of Green Mountain's revenue, are also falling. Green Mountain, which was acquired by a German consortium in December, is likely to be looking for markets outside the Americas. At present, more and more people in China like to drink coffee, and the market is still in the blue sea. Green Mountain may want to come to the Chinese market for horse racing enclosure. That's why there was a perfect implant in Ode to Joy.