Flying over coffee shops all over the world, the essence of off-machine life with little coffee

Interview / Liu Yingyi; photo / Coffee is not available

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To welcome the upcoming < Culture & Coffee Festival in Taipei, haveAnice invites us to fly over coffee shops around the world, taste and record the coffee we share with world coffee shops-Jerry, from lingering coffee shops to obtaining relevant licenses, and recently, we have established a physical space together with coffee brands, in which coffee gives us enthusiasm and fun in life.

The interview is about before Jerry's next trip abroad, facing this big boy who is all black, very polite, polite and humble, can not see that he is not comfortable in the room, always drifting soul. He emigrated from childhood to Vancouver, and then went backpacking, never to return. Eight years ago, he went straight back to Taiwan from Australia to get an empty job. After passing the exam, he was arranged to board a plane in Hong Kong. From then on, not only did they migrate during the voyage, but also they had to run between Taiwan and Hong Kong. Coffee empty Jerry's life has also hardened some chain in this.

Coffee empty is combined with love: coffee X Travel X Photography

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With frequent flights around the world, Jerry prefers to linger in coffee shops rather than sightseeing in scenic spots. He believes that coffee is a medium, like music and art, connecting people from all over the world. Every city presents a coffee shop with a local culture. Jerry, an interior designer, just likes to watch the interior decoration in the coffee shop at first. "when I fly around the world and don't know what to see, I go to the coffee shop." "look at the decoration, look at the atmosphere, see the bar players, see the interaction of the local people here, and see the experience, so I combined my favorite coffee, travel and photography, and started the coffee empty world coffee shops project on Facebook.

Observe the cohesion of world culture in the coffee shop

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Every city has its own special place. When it comes to Taiwan, its own roasted coffee shop seems to be a prominent school, while in Australia, because of the high demand for coffee and the high rate of cup production, the bar is like a small processing plant. Grinding, brewing, and milking are handled in a division of labor in every step. When you go to Rome or Milan, the bar of the coffee shop is very high, people drink against the bar, coupled with the cheap coffee, we chat and drink a cup of coffee and leave quickly. I mentioned Tokyo's ONIBUS COFFEE take-out open storefront ([interview] ONIBUS COFFEE Sakao Benedictine history-encounter the deep culture in a cup of coffee), and Jerry's observation of Tokyo is even more nuanced. "Tokyo has three different looks for me: local traditions, Western, and young brands. Based on these three observations, Jerry is working on a book project to record his in-depth observation of Tokyo Coffee in the past two years.

Getting off the plane with little coffee is the essence of life.

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"for coffee, I think not only about what is in the cup, but also about what is outside the cup. "Jerry has realized the importance of marketing and brand management from the lingering coffee shops in various places, and wants to further strengthen his knowledge about coffee, from coffee review to coffee brewing courses. "now, I am confident that I can make a good cup of coffee through my own thoughts. "and he also put this knowledge and enthusiasm on the newly opened Hooked To Go obsessive coffee to take out!

This time, in the nature of short-term cooperation, we invite the scene and guide coffee they know in the coffee course to share their observation and hobby of coffee in the form of take-out bar by combining their respective coffee selections and bean-baking techniques. Jerry also revealed that the next step is to make coffee empty less branded, and the brand line will have different possibilities such as products, coffee shops, media and so on. "if you want to be a platform for Taiwan's coffee beans, now everyone will choose well-known foreign coffee beans, but Taiwan's own has not been seen. It's a pity! "and his first plan is to pack up his selection of Taiwanese coffee beans so that everyone can have a taste. It turns out that there are so many coffee shops in Taiwan that make good beans!

Open a shop hand in hand and participate in < Culture & Coffee Festival in Taipei > hand in hand

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In this coffee event in Taiwan, Jerry will also gather the three brands behind it in the name of Hooked Coffee's obsession with coffee to meet with you at the event. Among them, in the eyes of Jerry, it has the unique taste of selection in the market. Based on the knowledge of coffee, it is a coffee selection that combines texture and technology. On the other hand, the roasting technology of guide coffee is highly praised by the industry, and its critical attitude makes people feel at ease about its quality. it not only actively plans bar education and training courses for cafes and restaurants, but also through packaging transformation recently, so that beans baked in Taiwan will be internationalized!