Tea fragrance, middle-grade coffee, new Pu'er, surprise.

Tea fragrance, middle-grade coffee, new Pu'er, surprise.

Government and business work together to polish the gold-lettered signboard of Pu'er tea

Yesterday was the second day of the 12th China Yunnan Pu'er Tea International Expo (hereinafter referred to as the Tea Expo). In addition to letting more and more visitors understand Pu'er tea, all exhibitors and organizers pay more attention to the future development of Pu'er tea, one of the most important of which is how to make the brand "Pu'er tea" more brilliant, and how the government and enterprises will work together to recommend Pu'er tea. Polish the gold-lettered signboard of Yuncha.

Yunnan is the core birthplace of tea trees in the world. up to now, there are still more than 300,000 mu of ancient tree tea gardens, which is the origin of Pu'er tea and the hometown of Yunnan black tea. In 2017, "Pu'er Tea" was named as one of the top 10 public brands of Chinese tea, with a brand value of 6 billion yuan, ranking first in the country for the first time.

As the hometown of Pu'er tea, Pu'er City can be described as working together for development at this exhibition-forming a delegation headed by the vice mayor and 40 enterprises as members. In addition to Pu'er, Menghai County, Xishuangbanna, which has the reputation of "the first county of Pu'er tea in China" and "the hometown of Pu'er tea culture in China", has organized Menghai Pu'er Tea Group, represented by leading enterprises such as "Dayi", Chensheng Tea Industry Co., Ltd., Menghai colorful Yunnan and other leading enterprises, to organize a delegation to the Tea Fair and with the help of the exhibition. Let famous Pu'er tea brands such as "Dayi", "colorful Yunnan", "Chen Sheng", "Octagonal Pavilion" and "Old Class Chapter" be better publicized and protected. and make every effort to create "the first county of Pu'er tea in China" and "national Pu'er tea industry well-known brand demonstration zone" two business cards, so that "Menghai Pu'er tea brand", "Menghai famous mountain tea brand" and "Menghai enterprise brand" can be carried forward.

At the same time, with the help of the Tea Expo, Menghai County also issued an invitation to businessmen from all over the world for the 9th Menghai (International) Tea King Festival: a Pu'er tea event with the theme of "returning to Menghai and searching for Taste Menghai". It will comprehensively display the creation achievements of the "National Pu'er Tea Industry well-known Brands demonstration Zone" and the brand charm of the backbone tea enterprises in Menghai County.

Highlights of the exhibition

Tea Expo with fragrant Pu'er Coffee

This Tea Expo, full of tea aroma, you will find that there is an extra flavor-the aroma of coffee. As the first time to participate in the Tea Expo, the Pu'er Coffee Enterprise Exhibition area has added a unique flavor to the exhibition.

According to Huang Xujun, deputy secretary general of the Pu'er Coffee Association, participating in the Tea Fair is to show guests at home and abroad that Yunnan has not only cloud tea but also cloud coffee, and Yunnan Pu'er coffee is also among the top in the world. In the future, coffee will become a new growth point for the development of agricultural economy with Yunnan plateau characteristics.

It is understood that Pu'er coffee has been used as the main raw material by world-famous coffee beverage manufacturers such as Nestle, Starbucks and Wall, and some of them account for 60% of their global procurement of raw materials in Pu'er. In 2016 alone, the output of Pu'er coffee beans reached 55000 tons, with a total output value of 2.04 billion yuan. At the same time, a large number of local Pu'er brands have also thrived.

In the future, "Pu'er Coffee" will become another world-class brand in Yunnan after the brand of "Pu'er Tea". By 2020, the output of coffee will reach 100000 tons and the total output value will exceed 10 billion yuan.

"Chen Pi Pu'er" brings the flavor of mother.

Fried chicken and cola are very popular nowadays, so what will happen to Pu'er tea when it comes to tangerine peel? At this Tea Expo, a Chen Pi Pu'er launched by Lancang ancient tea gives the answer: Pu'er tea meets tangerine peel, which is the taste of tea mother.

Yesterday morning, at the 2017 tea mother Chen Pi Pu'er new product conference, Lancang ancient tea brought a collision on the tip of the tongue to Chinese and foreign guests. It is understood that, as the inheritance and development of Pu'er tea, Pu'er tea enterprises continue to make efforts. Lancang ancient tea constantly explored the combination of tangerine peel and Pu'er, and finally combined the tea branch mandarin produced in Xinhui of Guangdong with the ripe popularity of Yunnan. A new kind of Pu'er tea was born. Some people say that it is perfect. Some people say that it is noisy and dominate. As for what it is, we will only know after tasting it.