"the strongest Coffee on the Surface" teaches us to focus on one point and be the strongest!

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Does busy work make you run out of time every day? It has become the norm in this era to sacrifice sleep time to get the job done. When tired eyes refuse to open, will you use a cup of coffee to force it to continue to struggle? This article introduces you to the "Black Insomnia" coffee with the strongest caffeine on the surface! (literal translation: "black insomnia") A drink is sure to wake you up right away!

Innovation: if a product or person wants to be successful, he or she cannot be stable, but must be the "best" in a certain respect.

Three key points of this paper are as follows: 1. If you don't do the second thing, just make the strongest coffee on the surface. two。 The founder's love for coffee diversified the operation of "coffee". 3. Energetic marketing draws closer to the hearts of the "wakefulness addicts".

1. If you don't do the second, make the strongest coffee on the surface.

Black Insomnia was created by Sean Kristafor Sean Kristafor from South Africa. "if you want to stand out, you need to be the 'best' in some way," he said. Whether it's the biggest, the smartest, the strongest or the cheapest, so when we want to compete in the coffee industry, we need to be the strongest. "

What do you think of when you hear "the strongest caffeine on the surface"? Maybe the first thing I think of is "Oh, my God!" That must be very bitter. The caffeine content of "Black Insomnia" has beaten the former world champion: the United States'"death wish" Death Wish coffee. Although "black insomnia" has a lot of caffeine, they also pursue the "strongest" level of taste.

"Black insomnia" uses high caffeine content Robastian Robusta coffee beans, 12 ounces of "black insomnia" contains 702mg caffeine; the same amount of "former" world's strongest coffee "death wish" has only 650.4 mg of caffeine. The Starbucks coffee that you and I are familiar with has only 255mg caffeine in the same amount.

But high caffeine does not mean bitterness, although it does not add any chemicals, sugars, preservatives and other additives, you can still feel the fresh fragrance of walnut on the tip of the tongue when enjoying "black insomnia". Pure and unadded robastian coffee beans, natural and fresh taste, coupled with the strongest caffeine content of all coffee in the world, make "Black Insomnia" stand out from many competing products and win the title of "strongest".

(photo capture: CNN)

two。 The founder's love for coffee diversified the operation of "coffee".

Sean founded Black Insomnia in 2016 after stepping down as general manager of Body Shop in 2015. Not only does he have the belief that he wants to be the "strongest" in the coffee industry, he also regards himself as an unmet target group.

Originally a coffee lover, he found out the core value of his business through self-question and self-answer: "Why do I drink coffee?" For exciting caffeine! " He found that there is always something missing in his usual coffee, which is the "strength" that makes people want to stand up and challenge the world. Death wish, the world's strongest coffee at the time, barely satisfied him with caffeine, but Sean thought it didn't taste smooth enough. Since there is no coffee in the world that meets expectations, Sean is determined to make his own unique coffee.

(photo capture: Instagram)

Sean's love of coffee seeps into the bone marrow, so "black insomnia" is not just selling coffee, but selling the "coffee spirit" belief. In addition to high-caffeinated coffee and beans, you can also buy caffeinated mineral water, brand trend T, mugs and hats on the official website.

Sean hopes to get consumers to wake up with a "black insomnia" T-shirt and pour "black insomnia" into the coffee machine. Then, remove the "black insomnia" mug from the cup holder, gracefully press the coffee machine button, listen to the crisp sound of the coffee impact on the bottom of the cup, and let the coffee's unique quiet fragrance awaken your sense of smell. Another sip of energetic "black insomnia" gives consumers the energy to conquer a new day.

(the picture is taken from pixabay)

3. Energetic marketing draws closer to the hearts of "waking addicts"

In addition, "black insomnia" represents not only the "strongest coffee on the surface" but also a "mastery of life" attitude. In addition to infiltrating consumers' daily lives through the sale of surrounding goods. The marketing tactics used by "Black Insomnia" in the community also capture the "want to wake up" hearts of the target group.

Whether it's the official website, Facebook or Instagram, they keep emphasizing that they are the "strongest coffee on the surface" to give consumers a sense of superiority in buying the world's strongest products. Also often through a simple picture and text with a simple sentence, let consumers feel that drinking "black insomnia" is a kind of "attitude towards life".

When fingertip gyroscopes were in vogue, Black Insomnia also caught up with the trend, publishing a simple post that read: "put down this damn thing and pick up super coffee!" And this post also brings an interaction rate more than 10 times higher than usual. Although each post is not separated from "coffee", as long as it is appropriate to catch up with current events or impress the hearts of the target audience, it can add new meaning to the constant product image.

(photo capture: Black Insomnia Facebook)

Customers who want to buy the strongest coffee on the surface are generally younger than those who stay awake all day, not only to stay awake at work, but also to enjoy life energetically after work or after class. They are also eager to take control of life instead of being controlled by it. What's more, like Shane's note on life, "if you want to stand out, you need to be the 'strongest'." tasting the strongest coffee on the surface is like having the strongest life. At least with the highest caffeine levels in the world, you can be the "most sober" person of the day.

(photo capture: Black Insomnia Facebook)