Coffee consumption in China is estimated to increase by 20% a year.

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Although China's annual per capita coffee consumption is still a far cry from that of advanced countries. However, in China's coastal cities and other areas, coffee is being accepted by a large number of young people, and even loved by the middle class. Experts even predict that the total coffee consumption in China will grow rapidly at an average annual rate of 20% in the future.

The consumer market for high-end goods in Chinese department stores continues to be weak due to slowing growth and an anti-corruption campaign, Nikkei reported. But on the other hand, such as Starbucks coffee and other "light luxury" goods, so that ordinary consumers can really feel the prosperity of life, become a small pleasure in life. The focus of Chinese attention has shifted from goods to services, such as "relaxing in the coffee shop".

In China's urban areas, coffee is being quickly accepted and loved by young people. In addition to all kinds of instant coffee on supermarket shelves, there have been more and more convenience stores offering freshly ground coffee in China's big cities in recent years.

Total coffee consumption in China tripled between 2012 and 2016, according to the U.S. Department of Agriculture. This also shows that although the per capita coffee consumption of Chinese consumers is only three cups per year, which is far from that of other countries, due to the large population base, the development potential of China's coffee market is inestimable.