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Why is Starbucks so red? Because he sells not only coffee, but tea and wine.

Published: 2026-04-30 Author: World Gafei

Last Updated: 2026/04/30, Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style) emphasizes experience economy and diversified innovation, which has always been Starbucks 'most important development strategy. Besides coffee, Starbucks has tried to sell tea and wine, which is precisely the embodiment of this distinctive characteristic. Starbucks actually sells tea as well as coffee, but Teavana's tea business has not developed.

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Emphasizing experience economy and diversified innovation has always been the most important development strategy of Starbucks. In addition to selling coffee, Starbucks tries to sell tea and wine, which is the embodiment of this distinct trait.

Starbucks actually sells tea as well as coffee, but the development of Teavana's tea business has not been as good as coffee.

Why is Starbucks so popular? Joseph, a professor at Massachusetts Institute of Technology. B. Joseph Pine II's answer is: "it successfully combines four different experiences."

Pine believes that Starbucks creates experiences that make consumers feel special through four kinds of experiences: entertainment, education, escapism and aesthetics, and finally consumers are willing to pay more value. In fact, the vision that inspired Starbucks chairman Schutz to develop a coffee chain was his first business trip to Milan, Italy, in 1983.

At that time, when Schuz walked into a coffee bar in Milan and drank his first cup of Italian milk coffee, he felt a relaxed atmosphere and found that the cafe really attracted customers to come again and again. it is precisely because it provides a relaxed atmosphere, social space and mood transformation. "there was no such thing in the United States at that time, and I had a hunch that I would make a big difference." Schultz later brought this atmosphere and spirit back to the United States to build the Starbucks it is today. Http://news.tvbs.com.tw/fun/751732

In addition, Starbucks has always adopted a diversified and innovative business strategy, not willing to be a coffee shop quietly. It not only sells coffee, but also tries to sell tea and wine.

In July 2009, Starbucks first announced that it would start selling wine around Seattle and named it "Starbucks Night" (Starbucks Evenings) in order to reverse the company's poor performance. That is, wine, beer and snacks such as olives, nuts and cheese are provided to customers after 4 p.m.

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