Why is Starbucks so red? Because he sells not only coffee, but tea and wine.
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Emphasizing experience economy and diversified innovation has always been the most important development strategy of Starbucks. In addition to selling coffee, Starbucks tries to sell tea and wine, which is the embodiment of this distinct trait.
Starbucks actually sells tea as well as coffee, but the development of Teavana's tea business has not been as good as coffee.
Why is Starbucks so popular? Joseph, a professor at Massachusetts Institute of Technology. B. Joseph Pine II's answer is: "it successfully combines four different experiences."
Pine believes that Starbucks creates experiences that make consumers feel special through four kinds of experiences: entertainment, education, escapism and aesthetics, and finally consumers are willing to pay more value. In fact, the vision that inspired Starbucks chairman Schutz to develop a coffee chain was his first business trip to Milan, Italy, in 1983.
At that time, when Schuz walked into a coffee bar in Milan and drank his first cup of Italian milk coffee, he felt a relaxed atmosphere and found that the cafe really attracted customers to come again and again. it is precisely because it provides a relaxed atmosphere, social space and mood transformation. "there was no such thing in the United States at that time, and I had a hunch that I would make a big difference." Schultz later brought this atmosphere and spirit back to the United States to build the Starbucks it is today. Http://news.tvbs.com.tw/fun/751732
In addition, Starbucks has always adopted a diversified and innovative business strategy, not willing to be a coffee shop quietly. It not only sells coffee, but also tries to sell tea and wine.
In July 2009, Starbucks first announced that it would start selling wine around Seattle and named it "Starbucks Night" (Starbucks Evenings) in order to reverse the company's poor performance. That is, wine, beer and snacks such as olives, nuts and cheese are provided to customers after 4 p.m.
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Taiwan's coffee has an annual output value of 70 billion yuan. Bean bakers are badly short of people.
The Coffee Association estimates that the annual output value of coffee in Taiwan is about 65 billion to 70 billion, which is quite astonishing. This has also greatly increased the demand for talents for bean bakers who roast coffee beans in bricks. The association estimates that Taiwan currently needs 100 bean bakers to enter the industry every year, but due to the lack of a complete training system in academic circles.
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Can drinking coffee improve fatty liver? The dietitian will reveal your secret.
Professional barista communication Please follow the coffee workshop (Wechat official account cafe_style) have you put on weight in your liver? Recently, several sample surveys based on urban population show that the incidence of fatty liver among adults in China is between 12.5% and 35.4%, and there is a trend of getting younger. At present, there are at least 200 million people with fatty liver in China! Among them, about 10% of the patients will develop cirrhosis, 1
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