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Nestl é acquires Blue bottle Coffee to enter US Cafe Market

Published: 2024-11-02 Author: World Gafei
Last Updated: 2024/11/02, Professional baristas follow Coffee Workshop (official Wechat account cafe_style) Nestl é, the world's largest food manufacturer, has accelerated its expansion in the US coffee shop market by acquiring a majority stake in Blue bottle Coffee, a California-based US boutique coffee shop chain. The acquisition of fast-growing Blue bottle Coffee is also a strategic shift for the Swiss giant, which owns Nesp

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

Nestl é, the world's largest food maker, has accelerated its expansion in the US coffee shop market by acquiring a majority stake in Blue bottle Coffee, a California-based US boutique coffee shop chain. The acquisition of the fast-growing Blue bottle Coffee is also a strategic shift for the Swiss giant, which owns brands such as Nespresso capsule coffee and Nestle instant coffee, but does not have a physical coffee shop. Blue bottle Coffee only buys high-end single-variety coffee beans of origin, and only provides coffee that is roasted for less than 48 hours and maximizes freshness for customers to enjoy, making the flavor of the coffee more fresh and smooth. This exquisite style has enabled Blue bottle Coffee to win investment from Silicon Valley tech bigwigs such as Twitter and the founder of Instagram.

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