The super coffee has been changed into a bold new season tea style.

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Taiwanese love to drink coffee and tea, and the market adds up to more than NT $10 billion every year. Supermerchants focus on consumers' innovation and change, change their coffee cups into eye-catching new clothes, and pay attention to the simple delicacy of tea products to provide more pure enjoyment.

7-ELEVEN attaches great importance to black gold business opportunities, betting on more than 10 million yuan a year on the CITY CAFE brand. After working with Taiwanese local creators Nie Yongzhen and Xiao Qingyang in the past, for the first time, he joined hands with the budding Daniel Wong in the international fashion design circle to transform the cup body of CITY CAFE into a creative canvas, which is different from the previous simple appearance. The launch of the New York-themed "explore the New York City Cup" 5 and 2 cup covers, the overall style is strong and confident, using bold strokes and playful color stitching, select the five most representative locations in New York to show the characteristics of the New Yorker.

7-ELEVEN said that in addition to investing painstakingly in the cup body, more than 100 million yuan is spent on CITY CAFE equipment every year, such as adding African sun beans to American coffee at the end of last year, introducing new models for specific business areas and high demand stores, and using the most advanced rapid cooling patented technology to make iced coffee taste better, coupled with CITY CAFE's own transparent ice cup to make a hidden version of graded ice latte. Taste and vision have new feelings.

On the other hand, the whole family continues to strengthen the differentiation of its own brand FamilyMart Collection, asking for simple formula and less addition. for example, it has previously launched a new rice syrup, using 100% Taiwan rice, which is characterized by drinking the original taste of rice, selling more than 300000 bottles a month, as well as fruit juice series, honey lemonade and so on.

In the autumn, FamilyMart Collection cold-pressed fresh tea and Taiwan boutique tea representative Wang Dechuan tea house jointly launched a new autumn limited flavor "Rose Oolong" and "Alishan Golden Xuan", 450ml canned, with only water and tea ingredients, and choose the original leaves of Taiwan tea, through HPP cold and high pressure extraction of fresh tea, feel the sweet tea, before October 10, choose the second 40% discount.