[expand boutique coffee market] the major shareholder of Nestl é Blue bottle Coffee buys 500 million US dollars of shares
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
Blue bottle Coffee (Blue Bottle), known as "Apple in the coffee world", has become a major shareholder after being bought by Swiss food giant Nestle for a $500m stake.
The acquisition of the fast-growing Blue bottle Coffee with a market capitalization of more than $700m is a step in Nestl é's strategic shift to retail. The move also puts Nestl é directly with the other two major coffee brands in the United States, namely
Starbucks competes with Keurig Green Mountain (Keurig Green Mountain).
Nestl é reportedly bought a 68% stake in Blue bottle Coffee for as much as $500 million. Patrice Bula, Nestl é's marketing director, said Nestl é's move was "investing in a team and expertise that we didn't have".
Blue bottle Coffee was founded in 2002 and gradually expanded from a small bean baking shop to a very popular boutique coffee shop brand. By the end of this year, Blue bottle will have more than 50 coffee shops in California, New York, Washington, Miami and Tokyo.
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