[expand boutique coffee market] the major shareholder of Nestl é Blue bottle Coffee buys 500 million US dollars of shares
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
Blue bottle Coffee (Blue Bottle), known as "Apple in the coffee world", has become a major shareholder after being bought by Swiss food giant Nestle for a $500m stake.
The acquisition of the fast-growing Blue bottle Coffee with a market capitalization of more than $700m is a step in Nestl é's strategic shift to retail. The move also puts Nestl é directly with the other two major coffee brands in the United States, namely
Starbucks competes with Keurig Green Mountain (Keurig Green Mountain).
Nestl é reportedly bought a 68% stake in Blue bottle Coffee for as much as $500 million. Patrice Bula, Nestl é's marketing director, said Nestl é's move was "investing in a team and expertise that we didn't have".
Blue bottle Coffee was founded in 2002 and gradually expanded from a small bean baking shop to a very popular boutique coffee shop brand. By the end of this year, Blue bottle will have more than 50 coffee shops in California, New York, Washington, Miami and Tokyo.
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The super coffee has been changed into a bold new season tea style.
The exchange of professional baristas please pay attention to the coffee workshop (Wechat official account cafe_style). Taiwanese love coffee and tea, and the market size adds up to more than NT $10 billion every year. Super merchants keep an eye on consumers' innovation and change, change their coffee cups into bright new clothes, and pay attention to the simple delicacy of tea products to provide more pure enjoyment. 7-ELEVEN attaches great importance to black gold business opportunities, betting on CITY CAFE every year
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