[expand boutique coffee market] the major shareholder of Nestl é Blue bottle Coffee buys 500 million US dollars of shares
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
Blue bottle Coffee (Blue Bottle), known as "Apple in the coffee world", has become a major shareholder after being bought by Swiss food giant Nestle for a $500m stake.
The acquisition of the fast-growing Blue bottle Coffee with a market capitalization of more than $700m is a step in Nestl é's strategic shift to retail. The move also puts Nestl é directly with the other two major coffee brands in the United States, namely
Starbucks competes with Keurig Green Mountain (Keurig Green Mountain).
Nestl é reportedly bought a 68% stake in Blue bottle Coffee for as much as $500 million. Patrice Bula, Nestl é's marketing director, said Nestl é's move was "investing in a team and expertise that we didn't have".
Blue bottle Coffee was founded in 2002 and gradually expanded from a small bean baking shop to a very popular boutique coffee shop brand. By the end of this year, Blue bottle will have more than 50 coffee shops in California, New York, Washington, Miami and Tokyo.
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
The super coffee has been changed into a bold new season tea style.
The exchange of professional baristas please pay attention to the coffee workshop (Wechat official account cafe_style). Taiwanese love coffee and tea, and the market size adds up to more than NT $10 billion every year. Super merchants keep an eye on consumers' innovation and change, change their coffee cups into bright new clothes, and pay attention to the simple delicacy of tea products to provide more pure enjoyment. 7-ELEVEN attaches great importance to black gold business opportunities, betting on CITY CAFE every year
- Next
Swedish study: two cups of coffee a day can inhibit cancer recurrence in breast cancer patients
Professional baristas follow the coffee workshop (Wechat official account cafe_style) Swedish and British scientists have released a study showing that drinking at least two cups of coffee a day may reduce the risk of breast cancer recurrence. The related paper is published in Clinical Cancer Research (Clinical Cancer Research). Researchers treated 1090 breast cancer patients in Sweden
Related
- Law Enforcement Bureau? Mixue Ice City enters Zhengzhou BRT platform!
- Heavy! Nestlé has been exposed to consider selling blue bottle coffee!
- Compensation of 270 million yuan! Starbucks has been charged with violating labor laws more than 500,000 times!
- What are Xizhao coffee beans? Why did they become champion beans? How to rush to the manor on the dividing line in Colombia?
- What does channel effect mean in coffee? Why are there holes in the coffee powder cake?
- How much do you add to the milk for latte, Australian white and cappuccino? What is the ratio of coffee to milk between latte and frill?
- What is the cause of coffee astringency? Why does the brewed coffee feel astringent?
- The industry is heavy! Lucky will open its first store in Taiwan in December?!
- Unbelievable! Does one person at Starbucks wear a tiger head set and hold a mace to order?!
- Return to the way you came from?! Some cities in Mixue Ice City are selling breakfast!