Nestl é invests Blue bottle, a well-known American cafe, to actively expand its store.

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Nestl é Nestle (NSRGY-US) will acquire a 68% stake in Blue Bottle (Blue bottle Coffee, BB) Cafe for $500m, symbolizing BB's estimated market capitalization of $700m, Bloomberg reported.

It is understood that Blue Bottle, which has been founded for about 15 years, has set up 40 stores. BB, which is slowly expanding from California, is famous for its fresh coffee beans and fashionable stores. At the same time, it also raised nearly $120 million from Morgan Stanley Morgan Stanley (MS-US), Fidelity, singer Bono and so on.

The source pointed out that this financing is beneficial to both sides. BB has access to huge funds, while Nestl é has a more fashionable brand. The two sides jointly announced that they would open 15 stores by the end of this year, while the cities currently being expanded are Los Angeles, New York, DC, Washington, and Tokyo, Japan.

In addition, although Nestl é still has the status of encapsulated coffee in the first place in the world, it has recently encountered threats from JAB Holding's Keurig and Peet's brands. Nestl é's quick and easy coffee Nespresso is also hoping to break through Keurig's lead in this market. BB sells a cold coffee drink at the whole Foods market of Amazon Amazon (AMZN-US), and hopes to sell its coffee beans in the whole Foods market as soon as possible.