The 2017 COSTA Global Coffee quality Division Competition is hot in North China.

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As a major event in the global coffee industry, COSTA B.O.Y (BaristaOftheYear) has successfully held 11 sessions, which has played a vital role in conveying coffee culture, accelerating the development of the coffee industry and training outstanding baristas. Adhering to the concept of "made by Heart Arts" advocated by COSTA for decades, and shouldering all consumers' love and support for COSTA, the 2017 COSTA B.O.Y finals in North China successfully kicked off at Beijing Dongzhimen lai Volkswagen Shopping Mall on September 23rd.

Pride, enthusiasm and personality are the criteria of COSTA B.O.Y 's search for quality baristas. The setting and selection of the competition is based on this standard. Speed race, the test is to use the fastest speed, the largest number of standard Espresso coffee; creative competition, the test is the player's ability to innovate, the Italian mixed coffee beans with other ingredients to match, collide with a new spark, produce a new taste impact, to create a unique creative drink.

COSTA B.O.Y is looking for not only a master of making regular coffee, but also a creator who can integrate coffee culture and coffee spirit and perfectly interpret the connotation and image of the COSTA brand.

The contestants participating in the COSTA B.O.Y Competition in North China are 12 promoters from COSTA COFFEE North China. They have completed a wonderful competition under the witness of professional judges, authoritative media reporters and enthusiastic audience. Each contestant shows the coffee culture and spirit incisively and vividly, they fight for their dreams, for honor, but also for coffee.

Play with brainpower, creativity has no limit.

An excellent barista does not rigidly adhere to the production of traditional formula coffee, but constantly break through and innovate. Each cup of coffee can leave the most profound memory to the taste buds through visual matching and taste blending.

The creative works of this competition are remarkable, and each contestant takes great pains: the refreshing tea combined with the fragrance of coffee, the contestants perfectly combine the ancient Chinese tea culture with the world coffee culture. It is worth mentioning that the more intentional contestants specially use the theme of "the Twelve Women of Jinling" in the Chinese classical masterpiece A Dream of Red Mansions to decorate the screen, which is full of artistic conception; the three seemingly unrelated categories of dried fruit coffee form a new drink with both good taste and vision-coffee that can be "eaten". This is the most unique "exclusive breakfast flavor" that one of the contestants blends for his lover with love. There is also the fashionable and cool "coffee magic", which, like mixing wine, separates the coffee layer by layer, which brightens people's eyes. After layers of competition and fierce competition, the coffee work named "remember" produced by Niu Siliang of North Shopping Mall in Shijiazhuang won the crown from the judges, the media and the audience. His works mainly express his yearning for his hometown in Northeast China, not only decorated with northeast characteristics-cedar, snowflakes, crops, but also coffee with northeast specialties, pine nuts, hazelnuts, walnuts, red dates that nourish blood and beauty, with the top creative combination of nutrition and taste.

College entrance examination of basic skills, speed and passion

As the saying goes, "slow workers can do fine work", but the speed race is required to make as many Espresso (espresso) in line with COSTA brand standards as quickly as possible in 2 minutes. The contestants instantly switched modes, incarnated as coffee martial arts heroes, and performed "Shadowless hands", which was repeatedly praised by the audience for their skillful movements.

The smoke of the competition scene, hot and sharp judges, but also the atmosphere of the scene to the most exciting part. Every Espresso (espresso espresso) made in the speed race has to be tested by the judges "almost harshly"-is the head filter of the coffee machine completely clean after hitting the head of the group? Is there any excess coffee grounds left? Did the barista smooth the coffee powder before buckling the coffee machine? Is there any tamping action? This time the questions are the scoring criteria of the "picky judges".

For qualified Espresso (espresso), the surface should be evenly silky, the grease is intact without bubbles, the grease is not less than 3mm thick, and has red spots in hazelnut brown tones. When you rotate the coffee cup, you will not see the black coffee liquid, and there can be no coffee dripping on the edge or outside of the coffee cup. After the harsh judgment of the judges, the best result of this speed race is 14 cups made in 2 minutes and 12 cups qualified.

The editor learned that this round of Espresso speed race is extremely testing the basic skills of the contestants, of course, it is also the most need to practice diligently. Every barista in COSTA has experienced this process, from the beginning of the rush to the later orderly; from the unqualified at the beginning to the qualified or even excellent later, realizing the leap from quantitative change to qualitative change.

Constant surprises and constant interaction.

This competition not only attracted a large number of live audiences to stop to watch, in order to better interact with the live audience, COSTA carefully prepared a lot of programs, including knowledge Q & A to test the tacit understanding between consumers and COSTA, a live lottery with a sense of science and technology and interest, and invited the live audience to the stage to join the contestants in DIY coffee.

In order to make up for the regret of consumers who were unable to attend the game, and to interact with more COSTA-loving fans, COSTA also conducted a 360-degree live broadcast in conjunction with Huajiao TV platform, allowing COSTA fans and coffee lovers across the country to watch the game and make their own comments.

After three hours of hot competition, four outstanding contestants finally stood out and successfully qualified for the finals of COSTA B.O.Y China. COSTA Operations Director Stuart Cockburn wears the Medal of Honor and issues certificates to them. Stuart Cockburn told reporters that COSTA has been advocating "heart art". Since 1971, COSTA has been using slow roasting to extract the mellow and aroma of pure coffee from coffee beans. Each batch of coffee beans is roasted at a low temperature in Petroncini and Probat roasters to get the most mellow and natural coffee beans. When the beans are delivered to the roaster, COSTA's professionally trained team spends hours testing, measuring and recording the precise combination of acidity, mellowness, sweetness, bitterness and aroma of Italian mocha blends. After arriving at the store, it is ground by the coffee quality teacher to release the oil in the coffee beans and create a wonderful aroma. Consumers can feel the aroma created by the natural oil released in every cup of Costa coffee, which is really delicious.

He said that the most important significance of the B.O.Y competition is to promote coffee culture, expand the scale of excellent coffee quality teachers, stimulate people's enthusiasm for coffee, and the pursuit of a high quality of life. "Pride, enthusiasm and individuality" is the essence of COSTA and an important symbol that distinguishes it from other brands. In the future, COSTA will always focus on innovation, especially product innovation, strive to maintain a leading position in the competition, will, as always, strengthen quality service, continue to expand business scale, so that more and more people fall in love with COSTA coffee and fall in love with every experience in COSTA.

At present, the competition in North China has come to a perfect end, let's wait and see the finals of COSTA B.O.Y China and the world, and hope to enable every customer to experience the highest quality coffee and understand a richer coffee culture in COSTA.