With a cup of love, Starbucks opens the 2017 Coffee Culture Festival.

Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

Every year at this time, it is the Starbucks Coffee Culture Festival, which is loved by coffee lovers. The 2017 Coffee Culture Festival, with the theme of "Concentrated Cup of Love", returned on October 6. In a month, every coffee lover can find his own coffee experience at Starbucks from a cup of "love" in his hand to a coffee immersion journey. This time, Starbucks 'coffee masters will not only offer three specialty coffees based on different "concentrates": coffee berry flavor latte, sea salt caramel flavor frites, and China's first "deep extract" coffee drink, sweet fragrance riccino; At 19 o 'clock on October 11, most Starbucks stores across the country will also participate in the grand event, inviting tens of thousands of coffee lovers to participate in the coffee immersion tour, exploring the whole process of coffee from planting to brewing, from a berry to a cup of mellow fragrance, expressing their love in the name of coffee.

Starbucks officially opened the 2017 Coffee Culture Festival

15 seconds, 30 seconds, 40 seconds, different "concentrated", find the cup you love

Different "concentrated", find the cup you love

The taste tone provided by a cup of coffee drinks comes from the soul of coffee-espresso. Espresso is a coffee stock that is extracted by rapid passage of water through coffee powder at appropriate pressure and temperature. Different extraction times and amounts of water create different taste experiences of clarity or concentration.

The soul of latte is classic concentrate, extraction time is 20 to 30 seconds, taste mellow, taste rich like caramel; now, Starbucks coffee master innovatively add sweet fresh coffee berry flavor syrup to latte, new offer coffee berry flavor latte, for coffee lovers to provide "a whole coffee berry" wonderful experience.

The richness of Frie White is attributed to the extraction time of only 15 seconds. The extract concentrate is sweeter, with a strong coffee flavor and sweetness. This time, the fashionable sea salt and caramel will co-star on the stage of Frie White, showing coffee lovers the unique personality of sea salt caramel flavor Frie White with a conflicting and harmonious multi-level taste experience.

A rare deep extract concentrated over a longer period of time and with more water, better reflects the coffee's original flavor-lasting aftertaste and aroma, mixed with a hint of acidity. Sweet Fragrance Corrino is Starbucks China's first coffee drink made with deep extraction and concentration. The mixture of cream and milk with repeated refinement is blended with deep extraction and concentration in a free pouring way, colliding with rich taste and rich milk fragrance. It is a must-try item for coffee lovers.

186 recipes, 40,000 partners, infinite love, achieve this cup you love

Out of their persistence and love for coffee, 40,000 Starbucks Chinese partners convey this enthusiasm to more coffee lovers by carefully brewing each cup of coffee; it is also because of this love that Starbucks partners continue to pursue more sophisticated coffee making skills and explore more possibilities in the coffee world. Starbucks China's "2017 Coffee Minister Cup Star Barista Original Concentrated Drink Award" received a total of 186 coffee formula submissions from partners. This season-limited sweet fragrance is this year's award-winning work.

"The shorter extract time makes the white, what about the longer extract time?" Chengdu partner Betta keeps trying and polishing with this problem. In the end, the sweet fragrance based on deep extraction and concentration stood out from 186 participating recipes this year, becoming Starbucks 'first coffee drink made with deep extraction and concentration in China, representing 40,000 partners and conveying a love to Chinese coffee lovers.

Starbucks stores across the country, tens of thousands of coffee tasters, explore the cup you love

Starbucks invites coffee lovers to experience elegant hand-brewed alcohol and smoothness

At 19 p.m. on October 11, most Starbucks stores across the country will jointly hold a coffee immersion tour, inviting tens of thousands of coffee lovers to the store as "coffee tasters" to explore the "journey of a coffee berry" with Starbucks coffee masters.

Coffee tasters can not only taste Starbucks China's first single-origin coffee beans in Starbucks stores, but also have the opportunity to experience the elegant hand-brewed alcohol and smoothness, and get your own coffee tasters electronic badge.

Starbucks Coffee Culture Festival has become an annual coffee event for coffee lovers. Whether coffee beginners or coffee lovers, you can find your favorite links and participate in them, just as in Starbucks stores, you can always find the cup of coffee you love. Make an appointment with three or five friends and join the coffee carnival!