Why is the coffee market so hot? start with a cup of freshly ground coffee.
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
To tell you the truth, the rise of the Chinese coffee market and the popularity of large and small coffee franchises on street corners are largely due to this group of people who are more concerned about the quality of coffee. At the beginning of the Chinese coffee market, the most well-known coffee brand should be Nestle instant, and coffee is only used as a refreshing drink. Returnees and elites spread the word "present grinding" to the coffee industry at that time. Freshly ground coffee reduces the reaction of coffee powder to oxidation in contact with air, even if the coffee beans used in freshly ground coffee are roasted for more than two weeks, it does not guarantee the pure taste of a cup of coffee.
Therefore, in order to meet the preference and pursuit of freshly ground coffee for coffee lovers or followers, a fake coffee franchise has gradually opened all over the land of China. Coffee lovers chase freshly ground coffee, coffee franchisees chase coffee shops. Where there is a consumer economy, there is a capital market. As an investor, choosing a good coffee brand can often get twice the result with half the effort.
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Nespresso opened an offline boutique in New York to capture the boutique coffee market with capsule machines
Professional barista communication Please pay attention to coffee workshop (Weixin Official Accounts cafe_style) Nespresso has been committed to making everyone brew Italian coffee like a coffee master from the beginning as a coffee manufacturer to the beginning of coffee experience stores. In addition to constantly innovating capsule coffee machines and other products, Nespresso has also been opening brand stores. It's kind of like Starbucks. It's been rolling out a lot in recent years.
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Starbucks also loves "frigidity" and launched seven minimalist posters.
Professional baristas please follow the coffee workshop (Wechat official account cafe_style) Starbucks has shown a different painting style in a recent poster. The iconic mermaid disappeared, leaving only a green dot. Created by advertising agency RI, this dot has become a symbol of people's daily life. For example, the pictures that will appear in various documents in the workplace
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