Why is the coffee market so hot? start with a cup of freshly ground coffee.

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To tell you the truth, the rise of the Chinese coffee market and the popularity of large and small coffee franchises on street corners are largely due to this group of people who are more concerned about the quality of coffee. At the beginning of the Chinese coffee market, the most well-known coffee brand should be Nestle instant, and coffee is only used as a refreshing drink. Returnees and elites spread the word "present grinding" to the coffee industry at that time. Freshly ground coffee reduces the reaction of coffee powder to oxidation in contact with air, even if the coffee beans used in freshly ground coffee are roasted for more than two weeks, it does not guarantee the pure taste of a cup of coffee.

Therefore, in order to meet the preference and pursuit of freshly ground coffee for coffee lovers or followers, a fake coffee franchise has gradually opened all over the land of China. Coffee lovers chase freshly ground coffee, coffee franchisees chase coffee shops. Where there is a consumer economy, there is a capital market. As an investor, choosing a good coffee brand can often get twice the result with half the effort.