Rising in Hong Kong but popular in Japan, what is the secret of Arabica's popularity?

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Recently,% Arabica, a popular boutique coffee shop in Kyoto, Japan, has announced that it will enter Wukang Road in Shanghai in December this year. As expected, this is bound to cause a frenzy of queuing!

The coffee shop, which originated in Hong Kong and sprang up in Kyoto, has stores in Japan, Hong Kong, the Middle East and other places. In this era of coffee shops,% Arabica quickly became a social media darling and attracted coffee fans from all over the world to go on pilgrimage. Many people even fly to Japan for a drink of% Arabica.

% Arabica such an incredible process of success and the mystery of its popularity makes people want to delve deeper into it!

It started in Hong Kong.

Stores are spread all over the world.

The founder of% Arabica, Dong Hai Lin Kefan, is an authentic Japanese born in Tokyo who has traveled around the world with his parents since childhood.

After searching many countries, I found that the world is full of different cultures, rich and poor, happy and unhappy. So I keep asking myself, what kind of life is the ideal life? Under constant reflection, he found the answer: the ideal life is a simple and realistic life. And the ultimate answer to this life is coffee.

So in 2013, Donghai Linke Fan set up the first store of% Arabica in Discovery Bay, Hong Kong. Because of the good response, he took his hometown of Japan as the center.% Arabica officially opened their first store in Japan in Tokyo in September 2014, and opened a second store in Lashan in Kyoto the following year.

Today,% Arabica has gradually expanded to all parts of the world, and 11 flagship stores have been opened. In addition to Hong Kong and Japan in Asia,% Arabica can be seen in Dubai, Kuwait, Oman, Berlin and other places. In future store expansion plans, this year,% Arabica will open not only stores in Shanghai, China, but also flagship stores in the Philippines, Qatar and Bahrain, as well as in the United States and Turkey in 2018.

A coffee shop that only sells coffee

The products in the store are only related to coffee.

Unlike other coffee chains selling coffee, desserts and other non-caffeine drinks,% Arabica has only sold four types of espresso, lemonade and soda since its opening.% Arabica only sells coffee beans, Espresso (concentrated), Macchiato (macchiato), Latte (latte) and Americano (American coffee).

The coffee beans used by the brand are the same as the store name% Arabica, and 100% arabica coffee beans are selected. Arabica is a kind of coffee beans that is difficult to serve, and it is also the representative of high-grade coffee. It is mainly produced in Hawaii, Latin America and other places. In order to provide the best coffee, Mr. Donghai specially bought a piece of land in Hawaii to grow the best coffee.

Except for your own beans. % Arabica will also purchase boutique coffee beans from around the world, mainly in Africa and Central and South America. It is said that there are 14 major categories, all of which belong to Arabica.

The emphasis on 100% arabica means that all the stores produce high-quality coffee.

In addition,% Arabica also has the ultimate pursuit of product appearance and quality.

1.% Arabica is made by Japanese famous barista Junichi Yamaguchi as the chief barista. Junichi Yamaguchi won the world championship in April 2014 and is an irreplaceable idol for fans in Japan, Asia and even the world.

2. Attract a group of young baristas to make the most pleasing coffee flowers for customers, and let everyone see the world through coffee in the opposite direction.

3. Choose the world's top roaster Slayer Espresso to roast coffee beans.

Cherish interpersonal relationships

Reflected in the store design.

A cafe, in addition to the guarantee of the quality of coffee beans, coffee preparation technology excellence, leisure and comfortable environmental design should also be taken into account, but also to meet the needs of consumers for ideal space healing, romance, communication and leisure functions. Because before you taste the mellow coffee, the comfortable and romantic environment can make consumers unable to restrain the desire to find out.

The design of% Arabica is exactly in line with the idea that the founder wants to express: the pursuit of a simple and realistic ideal life. Stores are white as the tone, stores around the design style in a continuous line, the huge floor-to-ceiling windows, pure white and wooden design space, all let people enter the door immediately immersed in this simple, simple but particularly leisure, home atmosphere. % Arabica store designers believe that white gives people the impression of being quiet and clean. He hopes to provide a stress relief place for every customer.

In addition, "communication" is also a key word in% Arabica store design. Brands explore the world through coffee beans and portray one side of the space as a free place where people can communicate through coffee. Every% Arabica store is a small community dedicated to coffee people.