Will Starbucks Maple Sugar Beegen fruit latte replace pumpkin spice latte?

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Will Starbucks' new product, Maple Pecan Latte, replace pumpkin spice latte (Pumpkin Spice Latte)?

According to a random telephone survey of Starbucks baristas in Seattle, the answer is no, according to the Seattle Times. In front of the Maple Sugar Bigen fruit latte, the pumpkin spice latte will not easily bow down.

A barista, who spoke on condition of anonymity, said: "people like maple sugar Beegen fruit lattes, but they prefer pumpkin spice lattes." For many people, the Maple Sugar Beegen fruit latte is a little sweet, he says.

In the eyes of many, the launch of the pumpkin spice latte is a symbol of autumn, as Starbucks only launches the drink in the fall. However, the slow growth in sales of the drink may allow Starbucks' new maple syrup Beegen fruit latte to share the focus with the old product.

Sales growth of pumpkin-flavored foods is slowing, USA Today quoted Nielsen as saying.

On the Starbucks website, an introduction to the maple syrup Beegen fruit latte wrote that the drink was "inspired by classic autumn tastes and seasonal changes in leaves."

Starbucks' new Maple Sugar Beegen fruit latte (Photo: Starbucks website)

A woman walks past a Starbucks sign holding a Starbucks coffee cup in New York. (photo: associated Press)

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