Coffee with Literary Flavor ~ Japanese NEC combined with AI to launch "drinking Library"

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If coffee is no longer just fruity and floral, but has a literary aroma, will you be attracted and want to taste it?

Recently, Japan Electric Co., Ltd. (NEC) partnered with coffee bean store yanaka Coffee to make an interesting combination of artificial intelligence, literary reading and coffee.

NEC uses artificial intelligence to analyze readers' feelings about the appreciation of literary classics, and uses different flavors of coffee to express these feelings, and launches the "drinkable library".

Interestingly, these coffees also reflect the original style, such as "Sanshiro" coffee, which describes a light relationship, tastes sweet, while "Xin" coffee, which describes love and hate stories, tastes bitter.

It is reported that NEC data engineers counted more than 10, 000 comments on these literary works, turning their readings into coffee taste data. For example, for "sad ending", it corresponds to the "bitter taste" of coffee, while "read it for a long time, but enjoy it very much" corresponds to "aftertaste after entrance".

The data is entered into NEC Advanced Analytics-RAPID machine learning, a software equipped with deep learning (deep learning) technology. NEC establishes the analysis model, analyzes the comments of various literary works, makes the radar map of taste index, and finally modulates the coffee beans by yanaka.

The "drinkable library" series launched this time, it includes six kinds of coffee inspired by Shimazaki Fujimura's "Ruocai Collection", Tai Zaiji's "Human disqualification", Natsume Shushi's "Sanshiro", "Heart", "I am a Cat" and "Dance Ji" outside Mori. Each model sells for 950 yen (55.4 yuan) and will be sold for a limited time from October 27 to November 30. I wonder if this kind of hunger marketing will be widely welcomed by the Japanese.