[blue bottle Coffee] the know-how of hand-brewing coffee and secret weapons are made public!
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BLUE BOTTLE COFFEE, which made its debut on the west coast of the United States in 2004 and set off the third wave of coffee with high popularity, officially entered Japan in 2015, opening the first American branch overseas in Qingchengbai River.
Why did BLUE BOTTLE COFFEE choose Japan as its first step into overseas markets? That's because in fact, the founder of James Freeman was inspired by the Japanese tea shop culture and founded BLUE BOTTLE COFFEE, which combines his own insistence on coffee with the Japanese tea shop culture.
However, BLUE BOTTLE, which has created a lot of fans by making coffee by hand, does not rush to expand its business, cherish every customer who enters the door, insist on providing customers with the best cup of coffee and create a perfect BLUE BOTTLE COFFEE experience.
This time, Mr. Hiroshi Fujioka, a Barista and training lecturer at BLUE BOTTLE COFFEE Nakamoto in Japan, told everyone about BLUE BOTTLE COFFEE's hand-brewing coffee tips and secret weapons, so that you can taste BLUE BOTTLE COFFEE's delicious coffee at home.
Blue Bottle Coffee's knack for making coffee by hand
(Mr. Hiroshi Fujioka, Barista and training lecturer)
First of all, please prepare 30 grams of freshly ground coffee powder and 93 degrees hot water around 350c.c. The first point is to accurately measure the weight of coffee beans. The second point is that it is proposed to add water in four stages. Next, Mr. Hiroshi Fujioka, a Barista and training lecturer, taught us how to brew the BLUE BOTTLE COFFEE stream.
Step 1: put the filter paper into the filter cup
After putting the filter paper into the filter cup, pour in the coffee powder and tap slightly on the table to make the coffee powder even and flat. Usually, after the filter paper is put into the filter cup, in order to keep warm and remove the stench of the paper, it will be covered with hot water first, but because the BLUE BOTTLE COFFEE filter paper is made of bamboo that does not smell of pulp, you can omit this step if you use BLUE BOTTLE COFFEE filter paper.
Step 2: inject water from the inside out
After steaming the coffee, slowly with boiling water at a temperature of about 93 degrees at a speed of about 8 to 10 seconds, wet the coffee powder evenly from the middle to the side and inject it into 150CC or so. Then wait for about 10 seconds.
Step 3: dense fine bubbles
After the first two steps, add 100cc for the third and fourth time respectively, do not add water too fast each time, it is very important to make the coffee powder expand like a cake, the surface will also produce dense foam, this step should be noted, the injection rate of water should be slow, only a little higher than the coffee powder.
Step 4: Time Wait
It takes a little time to wait for a cup of fragrant coffee by hand, and it takes about 2 minutes and a half to 3 minutes for an average cup. The water injection speed should not be too fast, each time about 100CC to increase, at the same time each time in the middle of the need for an interval. To pour out a cup of their own satisfaction taste.
Everyone has their own preferences, grasp these four steps, you can adjust your favorite coffee taste in time! Coffee lovers will prepare coffee utensils and coffee beans at home next time. In accordance with BLUE BOTTLE COFFEE, enjoy the wonderful experience of hand-brewed coffee at home!
Perhaps many people will think that Blue Bottle Coffee's hand-brewed coffee seems to be very simple, and there is no particularly outstanding technology. So why did Blue Bottle Coffee gain such fame?
Next, from roasting, grinding and dripping, to the use of two coffee utensils to ensure the taste and quality of coffee, as well as the amazing high quality management behind it, to understand the real secret of blue bottle coffee being so delicious!
The two major coffee utensils that determine the taste of coffee: "filter cup" and "electronic measuring instrument"
BLUE BOTTLE COFFEE has a very moving business motivation, not eager to grow quickly, but think backwards, who will enter the store, how to help them prepare a good cup of coffee? Perhaps this is why many people become addicted to drinking and become diehard fans.
Insist on a cup of hand brew, even if you have to let the guests wait two or three minutes, but this fragrance can definitely be guaranteed, but in fact, because there are too many factors that cause quality changes in hand brew coffee, how to overcome it?
High-tech filter cups developed in collaboration with MIT physicists
The first one has to talk about the "new filter cup" that will be in use in December 2016. The store also has new filter cups for sale. In addition to the white bottles and the standard small blue bottle logo, it has a long history. It was developed by a physicist who graduated from MIT and spent five years thinking and one year of research and development. Even 70 cone models have been made, and the best results report alone is as long as 60 pages.
Take a closer look at the bottom of the filter cup, specially made into a flat round shape, in the hope that water and coffee can be completely integrated, the taste of coffee will be refined to a higher level, and then slowly flow down. Because the 40 raised straight stripes on the wall of the cup can form a capillary that allows the water to blend coffee powder evenly from the top down. When injecting water, you can see the water flowing down vertically like a whirlpool.
When making coffee by hand, there are many factors that affect the taste of coffee, and it is not easy to provide every cup of coffee with the same taste. But using this filter cup, we can provide every customer with delicious coffee of the same quality.
The filter cup, developed by physicists at the Massachusetts Institute of Technology, BLUE BOTTLE COFFEE searched for many manufacturers and ended up being made by the thin but sturdy Yoshida Yoshida kiln, which has a 400-year history in Japan.
In addition, BLUE BOTTLE COFFEE has also developed the original filter paper that is most suitable for this filter cup. If you use this filter paper, you can save the action of slightly folding the filter paper in order to serve the filter cup, and because the filter paper made of bamboo does not need to be drenched in hot water to remove the paper smell.
Secret weapon dual-purpose Electronic measuring instrument "acaia pearl"
The second secret weapon is the acaia pearl, an electronic measuring instrument that can measure weight and time. In order to make a good cup of coffee, not only the weight of the coffee powder, but also the amount of water, brewing speed and time are also important, and this measuring instrument can measure and record the amount of water and time added each time, so that each stage can be quantified to reduce the taste gap.
Like the "DRIP-Blend" this time, BLUE BOTTLE COFFEE recommends a water temperature of 93 degrees and a coffee powder of 30 grams. According to the different deployment of coffee beans, there are different coffee powder amount, water quantity, water addition time regulations.
With this measuring instrument, every employee can brew coffee in accordance with the regulations of BLUE BOTTLE COFFEE, reduce the difference in coffee quality caused by different methods, and ensure that the aroma and extraction of coffee can meet the same standard, even if so much coffee can maintain a certain quality and taste.
Baked fresh direct delivery in Japan
Unlike ordinary coffee chain coffee shops, which buy and sell coffee beans with suppliers, BLUE BOTTLE COFFEE attaches great importance to the cooperative relationship with coffee farmers. All coffee beans are purchased by professional coffee raw bean buyers directly to visit coffee farmers in various countries around the world to select the most delicious and sustainable long-term supply of coffee beans.
The coffee beans currently used in Japan are all baked in Qingchengbai River Roastery&Cafe, and will be directly and freshly distributed to all branches on the same day. In order to directly distribute the freshest and fragrant coffee beans, the Japanese exhibition store plan must also consider the distance that can be delivered from the clear white river Roastery&Cafe to find the location of the new store. In the United States, baking plants have been set up in various cities. This is also quite different from the general mode of airlifting to branches around the world after unified baking from abroad. Not only freshly baked every day, but also taste the taste of baked coffee beans every day, and make quite detailed records, so that every time the beans, can maintain a certain level.
After being delivered to the store, according to the characteristics of each kind of coffee beans, there will be different ripening times to make the aroma of the coffee more intoxicating, and at the same time, the coffee can be offered to customers to taste or sell to customers during the period of the best aroma.
Success is no accident.
"if you want to do good work, you must first sharpen its tools." in addition to using technology to overcome the differences in manual brewing, BLUE BOTTLE COFFEE also attaches great importance to the training and training of acquired talents. For a service staff who wants to be able to stand in front of guests, hand-brew or operate Italian coffee, everyone must first train for a week or so, followed by training in the store for about three months. every step has to be repeated over and over again. Even send training lecturers, irregularly to each store to spot check, as guests to check the quality of coffee and service attitude and order, and so on, whenever there is a bad place, you have to re-train.
What is also surprising is that not only the staff of the store need to be trained, but also the employees who are generally in the office and do not have to face guests also need to be trained. Because of this clear way of education and training, we can cultivate the spirit of employees to provide delicious coffee to customers. This is also difficult for other coffee shops to see.
BLUE BOTTLE COFFEE, which has six branches in Japan (the seventh branch "Sanxuan Tea House" is about to open), does not expand as rapidly as other chain brands. In order to grab customers, BLUE BOTTLE COFFEE will open one across the street. BLUE BOTTLE COFFEE will first carefully observe the characteristics of this place, about who are gathering, and even how to integrate into the local culture is also a big consideration.
BLUE BOTTLE COFFEE also pays special attention to the different atmosphere of each branch and cherishes the mood of customers when they enjoy coffee. Based on this idea, no matter where the branch is, we hope that customers who visit can drink good coffee, have a good mood and enjoy the unique atmosphere created by BLUE BOTTLE COFFEE!
Finally, three must-drink flavors are recommended.
DRIP- BLEND 450 yen (untaxed price)
In terms of the taste that Chinese people like, if you like the natural aroma of coffee, it is suggested that you can try his hand-made DRIP- BLEND, which is not only rich in aroma, but also can drink different coffee flavors at different temperatures. Like just flushing, although a little hot, but the taste is quite gentle, will be sweet in the throat, can also cool a little bit, the taste is a little sour, but still smooth. In this way, you can feel the change of taste and aroma over time, which is very different from ordinary coffee. In addition, there are three flavors of hand-brewed coffee, which are offered in turn every day.
ESPRESSO DRINKS-Caffe Latte (Hot/Ice) 520 yen (untaxed price)
For those who are not used to drinking black coffee, it is recommended to try a latte with fresh milk, which not only has beautiful flowers, dense milk bubbles on top, but also blends with the aroma of coffee for a long time, the combination of the two makes the taste of coffee become strong, but it does not rob each other's elegant demeanor, and the taste is strong and smooth. The temperature of hot milk is specially set to highlight the sweetness of the milk, so it is sweet and delicious without additional sugar, making people want to drink it again and again.
ESPRESSO DRINKS-Caffe Mocha (hot/Ice) 600 yen (tax-free)
For those who like sweet coffee, mocha with cocoa powder is the best choice! Like the latte, it is covered with thick milk foam, and the mellow aroma of coffee combines the aroma of chocolate, which is easy to produce a "sweet mood". The mocha here uses fresh milk, which is different from the general decoration with fresh cream, bringing out the delicacy of coffee with the most primitive and simple materials.
It is often said that "details determine success or failure". Whether filter cups or filter paper are coffee utensils that spend a lot of time on research and development, such a blue bottle of coffee can have today's fame and such a high price is not a false reputation. BLUE BOTTLE COFFEE, known as Apple in the coffee world, has caused a whirlwind not only in the United States, but also in Japan, and the reason for its popularity should be to adhere to the direct and simple belief of "providing customers with the most delicious cup of coffee."
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